This week we have an eclectic mix of apps. Some you may like because you are interested in the subject and in such cases I’m sure the app developers would appreciate your support and feedback as the apps covered here are not as developed as they could be with some user feedback. Even if the particular subjects of these apps do not draw your attention if you are developing an app for your institution there are design pluses and minuses of each that are worth reviewing.
“The Mercedes-Benz Museum is the only museum in the world that can document in a single continuous timeline over 120 years of auto industry history from its very beginnings to the present day. On nine levels and covering a floor space of 16,500 square metres, the museum presents 160 vehicles and over 1,500 exhibits.” – From the developer description.
The Mercedes-Benz Classic app is impressive for the sheer quantity of content covered in the app. Users gain access to all 160 vehicles within the Mercedes-Benz museum tours. If you want a pocket encyclopedia for Mercedes-Benz’s history then this app is a good start. This app represents a good start on a number of fronts. I like the use of Cover Flow however, Mercedes-Benz could learn a few things from the Rubens, Poussin and 17th Century Artist (HD) app (see my review here). For example, in the Rubens app once the user selects an image to view the controls shift to a slideshow view. In the Mercedes-Benz app after viewing each image the user has to resurface to the Cover Flow view before proceeding. Also odd is that the user is requested to shift from landscape view to portrait view in order to view “more info”? (There’s even a nice graphic icon to illustrate this odd request for the user). Also odd is the inability to slide through the audio in this app. I thought slider controls were almost a standard feature by now. If the user wants to rehear something they briefly missed they have to start from the beginning. Additionally, any automobile magazine in publication includes multiple perspectives on a vehicle reviewed but here the viewer gets but one static image of each vehicle. Not even an interior shot of a dashboard.
This app has real potential as a foundation to bring alive the Mercedes-Benz history and in doing so provide a broader perspective on automotive history in general. However, in the current version this app misses the chance to be more than a corporate feeling piece of marketing which is slightly disappointing. What’s missing is a sense of authenticity in the storytelling. All the audio clips are in the single professional voice on one woman provided while the user views a single image. While being completely professional in her delivery of scripted information about each vehicle there’s, for lack of a better description, a human element missing in the audio. The information provided in the audio clips are informative but the cumulative effect of this one professional voice is as if listening to the public address voice in a science-fiction film. Why isn’t the audio interspersed with voices from automobile historians, automobile journalists, and automobile enthusiasts?
For example, in the screenshot to the right is Hector Prieto’s collectivo which operated for thirty years on the streets of Buenos Aires. Wouldn’t it be great to hear Mr. Prieto tell the story of this bus if he’s available or even a relative or business associate? What about a video with shots of collectivo’s operating in Beunos Aires? Are there archival shots of the bus? You get the idea. The point here is the contrast between a corporate approach to the app’s content and a more thoughtful curated approach. Providing less quantity of content but of a richer quality creates a better app experience for the user than an exhaustive but shallow touch-the-base approach. Although there are audio clips for each picture (to Mercedes-Benz’s credit) the overall feel of the app is as if we are in the black and white era of movies before the talkies were invented. For example, the “Stories” section of the Mercedes-Benz app pales in comparison to the “Love Stories” in The Phillips Collection app (see my review here).
This app excels in including information users expect but are often disappointed to find lacking in other apps. In addition to the “Museum” there are options to explore the “Marketplace”, “News”, “Clubs & Community” and “Specials” (links to other Mercedes-Benz apps). In the “Marketplace” there’s a museum shop which teasingly provides descriptions of Mercedes-Benz’s DVDs, model cars, books etc. which the user can view but you’ll have to search elsewhere to buy as there are no links or means to purchase in the app. “Clubs & Community” provides information and links to the 80 plus Mercedes-Benz Trademark Clubs as well as upcoming events.
Now if we can only get Mr. Lauren to create an app for his fabulous collection.
The Mercedes-Benz Classic app is free and informative but falls short of the design standards one would expect from Mercedes-Benz. In short, it’s a bit rough around the design edges. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
The corporate museum is naturally a combination of education and brand sales and when done well can provide for a rich and rewarding experience. For interested readers here’s an excellent article on “The Corporate Museum“.
Quilt Index To Go
Quilt Index To Go “brings you a unique quilt every day, and allows you to scroll endlessly through the more than 50,000 quilts in the Quilt Index contributed by more than 25 museums, libraries, and documentation projects. View historic and contemporary quilts straight from the Quilt Index with detailed information about pattern names, dates, quiltmakers, and the collections that contributed them.You can follow links to their detailed collections records on the online Quilt Index for even more information.” – from the developer description.
The Quilt Index is undeniably an ambitious collaborative project and it is amazing to think of all of the coordinated efforts to bring together “resources on quilts, quiltmakers and quiltmaking in a centralized online repository for education, research and public assess” for the online Quilt Index, a joint project of The Alliance for American Quilts, MATRIX: Center for Humane Arts, Letters and Social Sciences Online at Michigan State University and the Michigan State University Museum.
Recently the online Quilt Index released an upgraded version of the repository which allows for users to see 60 quilts per page in a “grid” view, view a quilt without leaving the search results, sort search results by maker, pattern, date or ID number, and search by specific years and locations. However, the current version of Quilt Index To Go does not yet contain these navigation and search conveniences. When they say the user can “scroll endlessly” they mean it literally in this case. The user’s only option to browse the quilts is to swipe, swipe, swipe. It’s probably best to think of this app as a public beta forming the beginnings of a bridge with the online repository. Once search and navigation features make their way from the website to the mobile app this will be a much more user friendly app.
The app includes a viewport view which facilitates viewing the online repository however, online the user is able to click and drag on the quilt image and see a close up of the area of the quilt highlighted. The online experience doesn’t translate to the app and trying to use two fingers to zoom doesn’t result in the same quality of experience as online. The Quilt Index recently received a $100,000 planning grant from the Institute for Museum and Library Services to “to build a collaborative virtual museum across dozens of countries and cultures that share a passion for quilting”. As these ambitious plans mature I’m sure the Quilt Index To Go app experience will only get richer.
The Quilt Index To Go costs $0.99 on Apple’s App Store and this costs goes toward support the app’s ongoing development. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later.
The description for the app for the recent Human Copyright exhibition at Musee de la Civilisation in Quebec sounds promising enough. “The Human Copyright exhibition maps the journey of the most fundamental human faculty – thought – which paved the way for civilization. From the origins of thought to artificial intelligence. The ability to think, unique to our species, is OUR Human Copyright. This application tells that fascinating story. The Human Copyright exhibition on human thought was presented at the Musee de la civilisation from November 2009 to September 2010. However, the application can be viewed without a visit to the exhibition.”- from the developer’s description.
After the user selects from a choice of French or English, the app begins with a brief introduction to the exhibition and includes a short video demonstration of how to use the app. I think it is a thoughtful touch that the developers included this demonstration video. This is not a complicated app to navigate but it is very considerate of the developers to add this video to aid users. Something which app developers might consider making a standard feature as not all apps are as straightforward to navigate as Copyright Humain.
And with that start the user has reason to suspect that they will indeed be able to view the exhibition but they may be disappointed, at least initially. What the user experiences instead is something akin a psychiatrist’s couch. While the soft smooth voice of the male narrator gently describes a particular stop on the tour the screen plays a morphing blue blob that is I guess, the app equivalent of a lava lamp. For example, stop number eight is “The Trials and Tribulations of Descartes’ Skull” and we hear the voice of the narrator say, “René Descartes died while he was living in Sweden in 1650. A few years later, France asked for his body to be repatriated. But the grave diggers were bribed and the body wasn’t returned in its entirety. His head remained in Sweden, where it become the object of several transactions. In fact, the signatures that you see on the skull are signs of the pride of certain owners.” That there might be several collector’s signatures on Descartes’ skull seems a bit shocking. Instead of seeing a picture of Descartes’ skull the viewer sees this movie clip.
Essentially, the first half of the content of the Human Copyright app turns out to be a straightforward audio guide with 20 stops, accompanied by the aforementioned lava lamp video, followed by a bonus video interview with the artist Louis-Philippe Demers. Following the audio guide section though is a section of the exhibition entitled “Artificial Dialogue”. 16 audio and video clips with scientists, philosophers, writers and a Buddhist monk among others. The effect of these multiple viewpoints coupled with the audio guide makes for a stimulating meditation on “thought”. After viewing a video clip the user is given an option to submit a comment about this video to the museum or to “send this interview by email”. The link emailed will take the recipient to a page with all 16 of the video and audio clips. One small glitch here though is that the link from the English version of the app takes one to the French video clips without the subtitles. The user can locate the link on the web page to the English page which has subtitles but if you received the link to the clip and didn’t know there were subtitles available you could easily miss this.
One final note on the name of the app. On Apple’s App Store the app is listed as “MCQ” for Musee de la Civilisation, Quebec. The app description refers to the “Human Copyright” exhibition but if you search for “Human” on your iPhone after downloading you won’t find the app. The user has to search for “Copyright”, “Humain”, or “MCQ” because the title of the exhibition is Copyright Humain. It would seem to be a bit more user friendly if the name on the App Store, the description, and the name of the app as on the iPhone synced up consistently and most preferably with that of the exhibition itself.
MCQ, Copyright Humain is a free app on Apple’s App Store. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.2 or later.
As this app begins large metal doors swing open on the screen and the user is welcomed to the Grünes Gewölbe (Green Vault) in the Residenzschloss (Royal Palace) in Dresden, Germany. The screen changes and immediately the user has a rotating 360 degree panoramic shot of the Large Vaulted Hall (1). The user can stop the rotating view with the touch of a finger and then in a limited fashion control the view of the Hall on the screen. Limited because the user can’t zoom in on any of the display cases in the room or change viewing angles. However, this app could have benefited from a brief demonstration video because as it turns out you can move from one room to the next by holding your finger on the image of the door or opening to the next room. The 360 degree panoramic shots really establish the scene for the virtual visitor. Often, as is the case with the Grünes Gewölbe, the experience for the virtual visitor is vastly enhanced with this simple addition. Without the 360 degree panoramic shots this app would be a much different experience.
Across the bottom of the screen is four simple tabs: “Groundplan”, “Objects”, “Info” and Settings. The “Groundplan” gives the viewer a color coded map by which to orient the rooms. The design of the map is such that one would think that you can tap on the map and be taken to the room. And indeed this is the case but at present the experience is a bit buggy. Sometimes it works, sometimes it doesn’t.
In a simple but very thoughtful design touch whenever you tap “Objects” the objects presented to the viewer match with the room the viewer is currently visiting. Developers most often seem to insert a list view here adding a tap by the user. In Grünes Gewölbe when you are viewing a room you automatically have access to the objects in that room. A simple design step that reduces the friction of the user experience. However, in the next step this app adds friction unnecessarily. All the objects in the room are presented in one long scrolling screen (which also acts in a rather buggy fashion). A better user experience would have been to incorporate a Cover Flow approach or at least to have provided a separate viewing screen for each object. The user also can’t zoom and pan on each object image as would be desirable. The text accompanying each object image provides only the most basic information. There are no audio or video clips aiding in interpretation so the overall effect is as if flipping through an art auction catalogue. The “Info” tab provides a brief text history of the Green Vault, visitor information and an aerial shot of the Royal Palace.
Every since Vonnegut’s Slaughter-House Five I’ve been curious about Dresden and this app add’s to my curiosity. In it’s current version, however, the Grünes Gewölbe leaves quite a bit out which is unfortunate. Pretty pictures alone do not an app make.
The Grünes Gewölbe app is available on Apple’s App Store for $0.99. The description on the store indicates German only for the language but the text on the app downloaded from the US store is in English. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.2 or later
Graphic Design Museum
Did you enjoy the excellent design documentary Objectified by Gary Hustwit? If so then I think you’ll enjoy this app which has been downloaded over 16,000 times since March and ranked by Appylizer.com in 71 countries. Didn’t see Objectified or Helvetica? Well you should still check out the Graphic Design Museum’s well designed app. It’s not perfect. And some features are a little glitchy but the overall user experience is smooth.
“The Graphic Design Museum is the first museum in the world for graphic design. The museum is in the centre of Breda, Netherlands and exhibits the broad and dynamic area of graphic design. The Graphic Design Museum places current graphic design in an historical and cultural context, open to the world and technology. It represents all forms of media, from print material to interactive web design.This App shows highlights from the collection with explanatory texts, images and video interviews about different exhibitions currently on display.”-from the developer’s description.
Fingers and eyes dance in concert together as the user explores the content on this app. The start up screen shows two exhibitions, “100 Years of Graphic Design” and “Infodecodata” and the tab bar below has five options: “Explore”, “Map”, “Search”, “Agenda”, and “Info”. This gives the user three ways to navigate to the content. “Search” provides not only a search field but also a standard list view of the images available. “Map” provides a floor plan with pin drops associated with images located in their respective spots. From “Explore” the user taps one of the two exhibitions and the screen changes to a creative variation on the Cover Flow design. A grid of nine images fills the screen with the central one size prominently, and the user can swipe in any direction to explore. Up, down, left, right, and even diagonally. Tap any image in the grid and it moves to the central space. Tap again (an unnecessary tap really) and the image fills out the screen. The user can zoom and pan. Tap the image and it flips to reveal a text image. And here is one of my few complaints about this app. Sometimes the text for the image is brief and other times the user scrolls through several screens. At the bottom of the text is a “links” section which always includes a link back to the image and sometimes includes video clips. Below that sometimes there are links to related works (an appreciated touch). My complaint is that we’re now at the opposite extreme from an app which is too structured around the stops on an audio tour. Here it’s impossible to know images have video clips associated and which do not without having to flip each image to the text and then scroll to the bottom of the text. There’s no shortcuts or alternate routes available to the user. So if the user has a few minutes and would like to watch a video clip they may get lucky and locate one or the few minutes might be spent searching with no luck.
At the top of each image screen is a button encouraging the user to “React!”. Tapping this button their is a field to input your name and add comments. What is interesting is that these comments are then associated with that image for other users to read (after some moderation?). There are only a few works which have comments associated with them so it doesn’t seem this feature has been well promoted. But the potential is there. Also below the comments field is a choice of rating the image with a thumbs up or thumbs down. However, on every image I tried pressing one or the other the app crashed. Still the potential is there.
One final note regarding the video clips. These are available in English and Dutch. The English clips have English voiceovers over the Dutch speakers. Comparing this with the way the Copyright Humain used subtitles for the French speakers I’d have to say I found the voiceover experience on the iPhone to be better than using subtitles.
The Graphic Design Museum is a free app on Apple’s App Store for English and Dutch languages. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
I wish everyday involved an exhibition visit or at least two or three each week. While institutions are putting more and more information about their collections and exhibitions on their websites it is the apps which for me are really making this type of content accessible. With a website I’m very often multi-tasking when viewing but with an app I’m focused on being engaged with that content. Headphones on and iPhone or iPad in hand I’m asking the app to entertain, engage, and inspire me. To take me on a journey.
Here I take a look at 10 iPhone apps for current exhibitions (divided into two posts with 5 each) to see how they compare in their approach to engaging the virtual visitor. Do these apps invite one to attend the related exhibition after viewing? And how well do these stand on their own as an experience for the virtual visitor? I start from the perspective of the virtual visitor because this visitor’s travel budget is limited but his curiosity budget is not and with these apps I can attend an exhibition anytime, anwhere.
Although I start from the perspective of the virtual visitor I am very interested in how these apps enhance the on-site experience as well. In some cases these apps have inspired me to plan a visit to the exhibition soon and when I do I will write a post from that perspective. Have you attended any of these exhibits with the app in hand? If so, please share your experiences in the comments. I’d love to know what you thought worked well on-site. (For Part 2 of 10 iPhone Apps for Current Art Exhibitions click here.)
1. Asia Society Museum: Yoshitomo Nara
Through January 2, 2011 – Asia Society Museum, New York
When the Asia Society Museum opened this exhibit for Yoshitomo Nara in September, Roberta Smith wrote a glowing review in the New York Times noting that, “Mr. Nara may be one of the most egalitarian visual artists since Keith Haring. He seems never to have met a culture or generation gap, a divide between art mediums or modes of consumption that he couldn’t bridge or simply ignore. His art is highly synthetic, representing fusions of high, low and kitsch; East and West; grown-up, adolescent and infantile; and so seamless as to render such distinctions almost moot.”
Not being familiar with Yoshitomo’s work, even if some of the images seem familiar, this app represents my first introduction to this artist. As such it’s an okay, if heavily text based introduction. However, given that this is a paid app ($2.99) it’s a disappointing introduction to the artist. Compare this with the paid app (also $2.99) for the Tate’s Gaugin exhibition reviewed below. To begin with there’s very little multimedia in the Yoshitomo Nara app. The co-curators provide a video introduction giving the user a tour of the exhibition gallery (also available on the website) but that’s the only video. Additionally, there are only a couple of audio clips and one of those accompanies the screenshot here in which the image is missing months after the app’s last update.
I like the incorporation of social media but here the app falls short in my opinion. For example, I thought a friend of mine would really enjoy the work “Hyper Enough (to the City)” (one of the few that contains an accompanying audio clip) and so I tapped on the quote bubbles above the image of this painting. A generic message about the exhibit populated the text box allowing the option to “enter a custom message” to post to Twitter or Facebook but no email option. In attempting to customize the message I completely erased the generic message and so for any subsequent work I tried to post a message to Facebook or Twitter from this app even the generic exhibition information is missing. What I really would like to see is a way to send a message that links to the specific picture I’m messaging from and which ideally would also include a link for the audio clip.
The Asia Society Museum: Yoshitomo Nara app is $2.99 on the website. I think you’ll find the website for the exhibition to be a better value and experience. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later. Rated 12+ for infrequently touching on themes which parents may give pause/or not to exposing younger children.
2. Gauguin: Maker of Myth
Through January, 16, 2011 – Tate Modern, London
February 27–June 5, 2011 – National Gallery of Art, Washington D.C.
The Tate Modern‘s app for the Gauguin: Maker of Myth exhibition is a pleasure to explore. The navigation options are simple and straightforward. There are four icons across the bottom: “Menu”, “Travels”, Gallery” and “Info”. The “Menu” icon gives the user five options: “Introduction”, “Explore By Theme”, Explore by Date”, “Biography” and “Copyright Info”. Alternatively choose to explore the material on this app by tapping the “Gallery” and the user can choose from two periods of time: “1876-1890” or “1891-1903”. By whichever route the user chooses to explore one finds quality video and audio clips rewarding the journey and encouraging the user’s continued exploration.
In reviewing the exhibition at the Tate Modern the Londonist wrote, “Abandoning the usual chronological formula, the show pivots thematically around Gauguin, with the work arranged in various rooms around a pair of central spaces which look into the artist’s life and influence; one room covering his first trip to the South Seas, the other his second. The meaning is clear: the movement of this peripatetic journeyman is the key to understanding how he felt about himself, and how he reflected this in the art he produced.”
Seeing this curatorial intent translated to the app so well in the design by Antenna Audio and Tate really enhances the user experience. This is an app which not only works as a stand alone experience (no small feat) but also seems to have been designed in concert with the exhibitions development and not as an afterthought. In addition to the flexible navigation which invites exploration tapping the “Travels” icon reveals a map (screenshot above) with little boxes indicating places and dates for Gauguin’s travels. Simply and effectively the map conveys the extent of Gaugin’s travels allowing the user learn a little bit more about the relevance of each to Gauguin and his work. Everything in this app is delivered in delicious bite size chunks.
As a testament to the exhibit and the apps popularity it is worth nothing that this app is currently the 37th most popular “Education” app in the Apple’s UK App Store and is ranked in the top 1000 “Education” apps in 24 other countries (though oddly not the United States yet).
The Gaugin: Maker of Myth app is $2.99 on the app store and worth purchasing even if you don’t intend to go to the exhibition. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
3. Houdini: Art and Magic
Through March 27, 2011 – Jewish Museum, New York
April 28, 2011 – September 4, 2011 – Skirball Center, Los Angeles
September 30, 2011 – January 16, 2012 – The Contemporary Jewish Museum, San Francisco
February 11, 2012 – May 13, 2012 – Madison Museum of Contemporary Art, Madison, Wisconsin
This app is called Houdini at The Jewish Museum, New York – Acoustiguide Smartour. This mouthful of an app name gave me certain assumptions beginning with expecting this exhibition to be strictly a straightforward presentation of Houdini (whatever I had in mind with that thought). For me at least, I thought of Houdini as an interesting entertainer from the vaudeville era but I didn’t really feel excited enough about Mr. Houdini to attend an exhibit. This app though changed my mind. Houdini as an app stands by itself and is worth exploring even if you are not going to attend the exhibition. However, exploring it might also intrigue one enough to catch this exhibition at one of its stops in the next couple of years. Howard Kissel has a good review of the exhibition in his column, The Cultural Tourist.
Acoustiguide and The Jewish Museum, New York do a good job here of storytelling, of interweaving different voices and different elements from the exhibition. I had, I’ll admit, expected a bit more dry narrative, something like what I feel the experience is for Acoustiguide’s Masada app. However, in the app for Houdini, Acoustiguide has
done a marvelous job beginning with an introduction by The Jewish Museum’s Director Joan Rosenbaum. The audio guide is narrated by actor, singer and magician Neil Patrick Harris and includes commentary by Ms. Rapaport; world famous magicians David Blaine and James “The Amazing” Randi and University of Chicago Professor Emeritus of History and Art History, Neil Harris. There’s even a “Bonus” audio clip of Harry Houdini himself.
What intrigues me about this exhibition and gives it a different twist is the integration of contemporary art with the historic objects. Artists Jane Hammond, Vik Muniz, Petah Coyne, Deborah Oropallo, Matthew Barney, Ryamond Pettibon, and Ikuo Nakamura (screenshot of his work, “Materialization” to the right) each discuss how the magician has served as an inspiration for one of their works. Including not only their works but also the voices of these contemporary artists within this app really serves as an excellent invitation to the exhibition. How is Houdini relevant and contemporary today? The audio clips and images from these artists do give me pause to consider this and to consider finding out more by visiting the exhibition.
Under each stop there is an icon for “More Info”. Sometimes this is worth exploring as there can be additional audio or video clips. But this is kind of hit or miss as often one simply finds a still of the same image on the original screen although tapping this one does allow the user to zoom in and explore the image. Hidden four taps deep in the app is two video clips from archival footage and old movies. (Hint: the two video clips are under “Introduction” and “Celebrity”). Isn’t there a design rule that the user should never be more than three taps from any content? The extra video and audio clips here might be made more accessible by locating them under the “More” icon on the bottom of the app.
On a final note the app is Houdini at The Jewish Museum, New York and as I currently understand it there are no plans to make changes to the app for the next three stops on the exhibition’s tour. However, it might be nice if the other stops did take a look at modifying the logistical information and gallery map for their respective institutions as I do think this app is a good invitation to see the exhibition where users have the chance.
The Houdini at The Jewish Museum, New York app is $2.99 on Apple’s App Store and worth downloading even if you are not planning on attending the exhibition. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
FYI: Thirteen and The Jewish Museum, New York are giving away 50 pairs of admission tickets and more here. Contest ends 1/3/11.
4. Infinity of Nations
Ongoing – National Museum of the American Indian – George Gustav Heye Center, New York
The Infinity of Nations app is an absolutely beautifully designed app. Yes, there are beautiful high resolution photographs of 60 of the art objects from this exhibition included in the app but that’s not what I mean. I mean one should stop to appreciate the aesthetics of this design because they are so seamless you might miss them. If you haven’t already downloaded this free app by all means do so now. Why? Because you have to experience the intuitive, super easy, visual navigation that the innovative folks at Tristan Interactive in collaboration with Daniel Davis, Senior Media Producer at the National Museum of the American Indian (NMAI) and his team at the Smithsonian, with audio content produced by Earprint Productions and NMAI, have created. The beauty of this app begins with the tight integration of the app design with curator Cecile Ganteaume’s design of the exhibition right down to the color coding for different sections in the visual navigation matching exactly the exhibition graphics. Now that’s attention to detail. But the real beauty is the usefulness of this attention to detail.
When you first open the Infinity of Nations app you are greeted with a menu of four choices “Infinity of Nations Guide”, “About This Exhibition”, “Museum Information” and “About This Application”. This app eschews the traditional menu icons at the bottom as well as any keypad option for entering audio tour stop numbers and replaces these with a simple, elegant visual navigation.
Tapping “Infinity of Nations Guide” takes the user to a list view of the twelve different sections in the exhibition and an introduction. At the bottom are two options for the user to toggle between. Tap the map view and the user gets a map of the exhibition which you can scroll back and forth. Tapping the section labeled “Southwest” and the user is presented a graphic representation of the display case as it is in the exhibition.
The user can scroll along the virtual display case. Numbers and a white boarder around several of the objects invite the user to tap on the object revealing a brief audio clip and an image of the object. The audio starts automatically for the user. The user also has the choice of tapping “Description” for a text version of the information in the audio clip. Tapping the description does not interrupt the audio.
Tap on the image, in this case of a Hopi manta, and the user can zoom in for a closer view and pan around the image to really appreciate the details. Again, doing so does not interrupt the audio. This only makes sense but that isn’t always the experience in every app. It’s this type of attention to the user experience that really makes this app a pleasure to explore.
Accompanying the text description is a thumbnail of the same image and if the user chooses to tap on the thumbnail then again you can zoom and pan the image. Makes sense but again not every developer pays attention to the user experience the way Daniel Davis and Tristan Interactive have in this app.
One of the beauties of this apps design is that it works well for both the virtual visitor and the on-site visitor and allows for a seamless experience moving from one to another. If after viewing the app there are items I specifically want to view when I visit the exhibition I’ll know exactly where they are located. And vis-a-versa after leaving the exhibit if you wanted to explore a section further you would be able to intuitively navigate right to the section.
Another aspect to this design is it’s scalability. As the NMAI develops more content for the pieces in the exhibit it will be easy to integrate into the app. An approach that makes sense for permanent collections. I could easily see this becoming the app equivalent of the exhibition catalog.
On a final note I appreciate the absence of loose strings. There are no extraneous half-baked components placed in the app because well, someone on the designed-by-committee said there should be or the app would be incomplete. Everything included in this app works to enhance the user experience of the art. The technology gets out of the way. Form and function fit together perfectly here.
The Infinity of Nations app is available for free from the App Store, has been downloaded more than 1200 times in a little over a month since its release and ranks in the top 1000 “Education” apps in 13 countries (not an easy feat for an exhibition specific app). I recommend that you give it a try. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later.
For more information on the Infinity of Nations exhibition here is the Holland Cotter’s review in the New York Times and here is a review by AP writer Ula Ilnytzky in the Huffington Post. Curator Cecile Ganteaume spoke with Chuck Scarborough on New York Nightly News about the new exhibition and you can watch a video of that here.
5. Tuymans BC
Through January 23, 2011 – Bruges, Belgium
Bruges Central City Festival: “Every five years Bruges provides the stunning setting for a large-scale cultural festival. In this edition creative Belgians and artists from Central Europe take over the city. Along with the art-historical exhibition ‘Van Eyck to Dürer’, the contemporary art trail ‘Luc Tuymans: A vision of Central Europe‘ will be one of the highlights of this major event. The exhibition curated by Luc Tuymans and Tommy Simoens, gives a unique vision of the arts of an extraordinary region as their influences ripple out all over the world and back again. The exhibition is full of paradoxes: light and dark, East and West, the experience of the past in the present and the pains of history. Spread over 5 locations across the city, it includes the work of over 40 artists.” From the festival website.
This app is designed to be experienced as a visitor at the Bruges Central City Festival.
As such it doesn’t stand up well as an app stand-alone experience. Essentially this is an audio guide with the content referencing spaces and works of art in a traditional audio guide format but which at times is difficult to follow as the audio and the image(s)are not always aligning in an easy to follow format for the virtual visitor.
The navigation of the app is straightforward. As noted above this exhibition is an art trail at five locations across Bruges. Tapping the “Places” icon presents the viewer with a menu of the five locations to choose from (left screenshot). Selecting one of the places provides a menu of the artists at that location, in this case Grootseminarie (right screenshot). After selecting an artist the user sees a screen with the artist birthday and birthplace, one or more images of the artist work and the option to play an audio clip. Sometimes, as in the case of Katharina Fritsch the app only presents the user with a single thumbnail image which doesn’t really allow the viewer to see the work of art being described. In other cases there are multiple images of the artist’s work and it’s not always easy for the virtual visitor to tell which of these images are in the exhibition and which are provided as additional example of the artist work.
The best way for the virtual visitor to enjoy this app is to abandon thoughts of the exhibition itself and take a moment to uncover the names of contemporary artists of which one might not otherwise have heard. In most cases I don’t think there is enough content on the app to give you a good understanding of the artist’s work but it is sufficient to discern which ones might of interest for exploring elsewhere.
The Tuymans BC app is a free app on Apple’s App Store. Although the app description indicates English as the only language there are French and Dutch options as well. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later. Rated for ages 12+.
(For Part 2 of 10 iPhone Apps for Current Art Exhibitions click here.)
Let me confess up front that I have a weak spot for apps that focus on local historic areas. These are like someone inviting you into their home. This is where they live and work. There’s an element of pride based upon a true appreciation for a place that shines through the best of these apps. Even if it’s unlikely you’ll be able to make the physical journey to everyone one of these, the best historic places apps create a soft spot in your heart that you don’t forget by taking you on a mental journey. Let’s begin with a warm invitation to the Strawbery Banke Museum.
The Strawbery Banke Museum
Have you seen the travel book series “Why Stop?” such as this one for Texas. Each book covers the historical markers in a state so that as you drive across the state you can read about the markers on your route and choose to stop at the ones that interest you or in reading about them become more informed about the places you are traveling through. Perusing through the App Store the first question an app developer for a historic place answers is “why stop?”. Why stop and spend time with this app and then why stop and visit the historic place with which it is associated.
For me the above video answers the first question for this wonderful app developed by John Forti, Curator of Historic Landscape, in partnership with Audissey Guides (too bad the App Store doesn’t allow the embedding of videos in the app description) and this very well developed app answers the second question. After spending time with this app I really do want to visit the Strawbery Banke Museum one day.
Located in Portsmouth, New Hampshire, “Strawbery Banke today is unique among outdoor history museums – tracing 375 years of history in one of America’s oldest continuously occupied neighborhoods. The 10-acre site, with its authentically restored houses and shops, period gardens, and costumed role players, presents the daily lives of ordinary people who lived here – from Colonial times to World War II, from the mundane to the elegant, from economic boom to war time austerity – in engaging and accessible ways. Strawbery Banke Museum is a capsule of New England seaport life across four centuries.” (from the museum’s website).
Navigating the Strawbery Banke app is super easy and intuitive. From the “Home” screen tap “Property Map” and you are taken to an interactive map of the museum’s ten acres. I really appreciate this design because including this interactive map is not only useful for the onsite visitor but also draws in the app visitor to the place. If however, you prefer a list view simply tap “Sites”. Tap stop #1 and there is an brief introductory video that invites the viewer “to come discover your place in the unfolding story of America”. This welcome is a nice touch that some apps skip. Tapping on each of the 29 stops takes the user to a screen with 1-3 videos to choose from. The variety of voices and the accompanying musical score really do a good job of bringing user into the museum grounds. Strawbery Banke comes alive as historical pictures and illustrations are interspersed with pictures of the contemporary space.
After spending time with this app the user really feels like you’ve visited someplace. And someplace you want to return to again and again to discover the little gems provided in each stop. Tapping “Visitor Info” on the “Home” screen takes the user to a screen with links for “Events”, “Hours & Admission”, “Directions” and “About this Application”. Overall an uncluttered navigation design. The only thing missing is any integration with social networks or the possibility to email links to the video clips to friends which I was tempted to do on the one on “Victorian Children’s Garden” in which the listener is encourage to think of encouraging the children you know to have their own garden to tend.
The Strawbery Banke Museum app is available for free from Apple’s App Store and well worth checking out. It is compatible with iPhone, iPod touch, and iPad and requires iOS 3.1 or later.
Chester: Revealing The Rows
Located about forty minutes south of Liverpool in the UK is the town of Chester which, in partnership with Imagemakers , has incorporated the children’s game of i-spy into a stroll through historic Chester. The Rows are a system of covered walkways that run through the fronts of buildings and are found on the four main streets of Chester. This app is a game where participants try to spot one of thirty different objects from the city motto of “Aniqui Colant Aintiquum Dierum” (Let the Ancients Worship the Ancient of Days) to the marking on a building of “1274 AD” for when King Edward I of England used Chester as a base to attack the Welsh. As the app says, “Not great for the Welsh, but good for business in the Rows!”. Each of the thirty items are assigned a point value from two to ten points each and up to four people can play together. The thirty objects are divided into three themes: “Ancient shopping mall”, “2000 years of history” and “People and places”. In order to “spot” all thirty objects in the game one must play the game three times, each time choosing a different theme.
A list view displays the ten objects in the theme the players are trying to spot and tapping on each takes the user to a screen such as the one to the right for “The Hand”. Tapping “Look” on this screen results in a full screen view of the object. Tapping “Map” displays a map of the Rows with the location of the object. “More” simply means in this case a more complete description of the objects significance to the history of Chester. Once the object is spotted the user taps “Seen it”. Modest in its ambitions this app is an interesting example of leveraging the game model to increase one’s knowledge a historical area.
Chester: Revealing the Rows incorporates no multimedia which is a shame. Although playing around with this app does not inspire me to visit historic Chester it does give me a brief appreciation for its place in history. Mostly though I kept wondering what it might be like to merge this app with the next one in today’s post: DigiMacq.
Chester: Revealing the Rows is a free app and is compatible with iPhone, iPod touch, and iPad and requires iOS 3.0 or later.
For our next historical places app we’re going down under to Parramatta in The Heart of Greater Western Sydney (as this video by the Parramatta City Council is entitled). DigiMacq is the app as history channel focusing on the historic centre of Parramatta. Six beautifully produced vignettes take the viewer on a journey into the past with oral narratives reflecting historical sources and actors playing the roles of the central characters in the drama of the cities early history. This app is entertaining but frustrating. It’s the first app I’ve come across in some time that forces the user to follow the tour lock step from start to finish. And I do mean in lock step. The user is given no navigation options to move around in any order other than the one designed. This app may or may not be designed primarily for grade school children (I’m waiting on confirmation from the developer) but it has the feel of a DVD being played in a grade school history class. However, I wonder if it would appeal to today’s children.
As I mentioned in the review on Chester: Revealing the Rows I really kept imagining blending these two apps. Take the production value of DigiMacq with its beautifully crafted multimedia narratives and combine that with Chester’s three themes and game playing model and I could see a much more engaging app than either of these two individually are.
Don’t link to social media if you don’t have a follow up plan in place.
When you finish the multimedia tour you are invited to take a survey (but the link doesn’t lead to a survey only to SurveyPirate where you can create your own survey). Additionally the user is provided a link for DigiMacq’s Facebook Page where we read that “the DigiMacq Facebook page has been set up as so users from all around the world can discuss their experience and meet other DigiMacq users!”. Sounds like a plan however, the two most recent post on the wall are spam and there are no discussions in the discussions tab. Follow the link to “follow the DigiMacq journey on Twitter” and you find a hand full of tweets from months ago. It seems like the developers had good intentions for incorporating social media into the experience but it seems to have fallen short. I’ve reached out to the developers to find out what happened here and will update this if I’m successful in reaching them.
DigiMacq is a free app available on Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 4.0 or later.
Guide books for culture trails have aided travelers for ages and now we’re seeing these become available as apps for smartphones. This certainly makes the traveler’s load a bit lighter during the journey but are these apps good at inspiring traveler’s to make the journey in the first place? Do they give the user a reason to follow the culture trail? To get excited about the various stops along the trail? To want to return to portions of the trail missed on a first or second visit? Or are they reference tools for when the traveler is in the midst of the journey providing logistical information in a convenient easy to navigate format? I would suggest that the best culture trail apps will inspire the journey, prove useful during the journey, and of course these days, allow the traveler to share real-time bits of their experience on the trail with not only their social network of friends but also leave tips for future travelers on the trail. Here’s a look at two culture trail apps.
Louisiana’s African American Heritage Trail
A Story Like No Other
On February 27, 2008 Louisiana’s Lt. Governor Mitch Landrieu kicked off Louisiana’s African American Heritage Trail with a press conference and was joined by former head Grambling baseball coach and Hall of Famer Wilbert Ellis. A twelve minute plus video of the press conference is located here and worth viewing for the background behind the creation of this cultural heritage trail.
The Louisiana African American Heritage Trail takes visitors to museums, heritage sites, institutions and cultural attractions in all corners of Louisiana. At the ESSENCE Music Festival in New Orleans this summer the Louisiana Department of Culture, Recreation and Tourism expanded the trail from its original 26 sites to 33 sites and launched a related app entitled, “A Story Like No Other“. The invitation to explore this rich cultural heritage trail begins on the app with a video featuring Grammy Award winner Chris Thomas King with music arranged by New Orleans composer Jay Weigel. This video also greets visitors to the related website.
A Story Like No Other is an easy to navigate app with four icons along the bottom. The “Home” icon contains the aforementioned video and links to the related website, to the Visit Louisiana Travel website, to becoming a fan on Facebook, and to following on Twitter. The “Explore” icon provides a list of the sites and one can choose to view these on a Google map.
Tap a stop from the list of 33 sites and you are taken to a screen such as the one to the right for stop #1 New Orleans African American Museum. As you can see there is convenient links enabling the user to locate this museum on the map, call the museum and visit the museum website. Most inviting though is the “Voices from the Trail with storyteller Louis Gossett, Jr.“. These provide the real hook for why to visit the cultural institution or site. Not every stop includes an audio clip but hopefully this is something that will be expanded upon in the future. Can you imagine the stories if they allowed visiters to upload their own? Taking a page from Nina Simon they could even allow other visitors to do the curating so that the most engaging and relevant rose to the top. Designers of culture trail apps take note: including the audio clip is a good hook to draw the user in. What about a video with an invitation from the museum director or an authentic voice from a prominent cultural figure?
Not visible in the screen shot are buttons for a user to “Add to Favorites” allowing you to put together a customized itinerary. You can also choose “Share Location” which creates an email with the following text (which you can edit), “Hi, I’m exploring Louisiana’s African American Heritage Trail on my iPhone, and discovered a trail site I thought you’d like: http://www.astorylikenoother.com/explore/sites/1.php You can learn more about the heritage trail at AStoryLikeNoOther.com. Or explore it on your own with the free iPhone app: http://www.astorylikenoother.com/iphone Enjoy!”. All the relevant information included and most important the link provided is specific to the location the user wants to share. How many times have you seen the app developer be lazy and provide a generic message leaving the user to figure out on their own how to link to the specific information they really would like to share. And finally there is also a “Directions to here” button. The final icon “Editorial” provides news and announcements specific to the Louisiana African American Heritage Trail.
Connecticut Art Trail
You know, I really wanted to like this app. The description on Apple’s App Store sounds so promising. “Discover the Connecticut Art Trail! Visit world-class museums and historic sites and explore the lively communities in which they reside. Use the CT Art Trail mobile guide to learn about thirteen museums featured on the Trail. Each museum offers an individual guide which delivers location-specific information for each museum.”
Unfortunately, this app has no soul. Maybe it’s just the contrast with the very soulful “A Story Like No Other” but that’s what’s missing from this app. The information is useful and practical but there’s nothing in this app that makes me think, “man, I’ve got to make a trip along the Connecticut Art Trail sometime”.
It doesn’t take a user long in playing around with this app to realize how cookie cutter it feels. This app could be about anything. Take out the museums and put in Connecticut Horse Farms and the feel of the app would stay the same. Sure the information about the museums would be change with information about horses but mostly this app doesn’t feel about the museums anyway.
I think this is an example of what happens when the app itself is all vendor centric in its design. In this case the vendor is Geodelic. According to Geodelic’s website the premise of this product is this: “The GeoGuides Platform is a location-based content network of local directories which provides carriers, advertisers, and business a way to easily connect with customers while encouraging loyalty, simplifying discovery and increasing revenue.” I’m sure that the GeoGuides Platform has very good uses. I just don’t think this is it.
Now one feature of the app that I did like was the “Carousel” view pictured in the screenshot to the right. The concept is similar to “Cover Flow” in iTunes. Imagine instead of album covers this is for exhibitions at the museum (as it is in this app) and tapping on one causes it to flip and reveal rich multimedia and more related specific to that exhibit. Now that might be inviting.
The Connecticut Art Trail app is a free app from Apple’s App Store and is compatible with the iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
November saw the release of a number of culture apps on the Apple App Store. Some were as alive as a business card or flyer but others were very creative, fun and inspiring in their approach to engaging users in this space. Here is a review of ten culture apps which give a representative range of the releases from cultural institutions in the month of November.
Does your heart weigh more than the feather of truth? Answer 7 questions correctly and you will unlock the Book of the Dead of Hunefer, one of the many of the British Museum’s collection of Books of the Dead featured in the the exhibition Journey through the Afterlife: Ancient Egyptian Book of the Dead. Get the answers wrong, and you will be eaten by the Great Devourer.
This app is more of a trailer for the exhibit than an app for engaging in the exhibition. If you are planning to attend the exhibition (which runs through March 6, 2011) and have children then the app journey through the netherworld may be a good teaser to get them intrigued. (Rated for children 9+ for infrequent/mild horror/fear themes).
Given the apps trailer premise my one suggestion would be for the “Events programme” page to be integrated in an easy to read format for the iPhone. Instead one is directed to the exhibition website which while I do appreciate the link it is a bit more difficult to navigate than if this information had been integrated into the app itself.
Ancient Egyptian Book of the Dead is a free app compatible with iPhone, iPod touch, and iPad and requires iOS 3.1.3 or later.
Bristol was the fifth most heavily bombed British city of World War II. The presence of Bristol Harbour and the Bristol Aeroplane Company made it a target for bombing by the Nazi German Luftwaffe who were able to trace a course up the River Avon from Avonmouth using reflected moonlight on the waters into the heart of the city.
Between 24 November 1940 and 11 April 1941 there were six major bombing raids. In total Bristol received 548 air raid alerts and 77 air raids with:
919 tons of high-explosive bombs and myriad incendiary bombs
1299 people killed, 1303 seriously injured, 697 rescued from debris
89,080 buildings damaged including 81,830 houses destroyed and over 3000 later demolished.(From the Bristol Blizt in Wikipedia).
This app gives you information on what old Bristol was like, and the effect the Blitz had, through an engaging audio commentary, and using archive photos and film provided by Bristol Record Office, and other pictures from Bristol City Museum & Art Gallery.
Bristol: The Blitz and the City We Lost is a step up from a basic audio tour and something I am seeing pop up on the App Store for many historical areas throughout the world. If you are in Bristol the app uses the phone’s GPS to play the right audio clips, and show the right archive images and films in the right places as you walk around Bristol’s old city. But for the rest of us there is browse option which I enjoyed. Two things are missing from the browse option: a map of Bristol to help locate visually how the different stops relate spatially; and also, there are no present day photographs of the stops given the design for a walking tour. All in all though I found the app an informative and easy to use bit of history.
Bristol: The Blitz and the City We Lost is $2.99 on the App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
3. Extraordinary Heroes
The Imperial War Museum London opened the Lord Ashcroft Gallery, its first major permanent gallery in ten years, on the 12th of November with Extraordinary Heroes.
The new gallery, paid for by a £5million donation from Lord Ashcroft, KCMG, will house the Extraordinary Heroes exhibition containing the world’s largest collection of Victoria Crosses (VCs), which has been established by Lord Ashcroft since 1986. The 162 awards, which range from the Crimean to the Falklands wars, are on public display for the first time alongside 48 VCs and 31 George Crosses (GCs) already held by the Museum. The VC is Britain and the Commonwealth’s premier award for extreme gallantry in the face of the enemy, while the GC is Britain’s most prestigious civil decoration.
The Extraordinary Heroes app which accompanies the exhibit indicates that one can “explore 29 stories of bravery across 7 different themes” but it does so in the manner of a fancy flyer for the exhibition. One can read the brief descriptions but one doesn’t feel really drawn into the stories. On the “How to Use This App” screen there are icons and instructions for audio and video clips but it appears that this is from Toura’s (the developer) template, rather than specific to Extraordinary Heroes, as there are no audio or video clips available in the app. Which is a shame. After Bristol: The Blitz I was geared up for more history but found Extraordinary Heroes to be less than ordinary as an app. This is a step down from an audio guide.
Extraordinary Heroes is available for $0.99 on the App Store. Save your change unless you want to make a charitable donation to the Imperial War Museum. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
4. Golden Gate Park Field Guide
This is a really cool app from the California Academy of Sciences and let me start by noting the coolest feature, “Sightings”. With “Sightings” “citizen scientist” can search for recent sightings of plants and animals in the park. For example, a Red-shouldered Hawk (Buteo lineatus) was spotted on the grassy slope between deYoung and JFK on Thanksgiving day. Users can also upload a spotting with a picture. Unfortunately the picture of the Red-shouldered Hawk wasn’t the best and you can’t zoom yet on the picture but this is still a pretty cool way to explore the park. However, the field guide tells me that this is an uncommon sighting and even provides an audio clip of the Red-shouldered Hawk’s voice. The app also keeps track of your sightings in folder for handy reference.
A field guide highlights more than 170 of the park’s animal and plant species, “including a few surprises like wild coyotes and blackberry bushes“. An “Adventures” section includes two nature walks, two bike tours, and four scavenger hunts. This app is well thought out and easy to navigate.
The Golden Gate Park iPhone app is currently free for a limited time and then will be $2.99. If you are planning to visit the California Academy of Sciences in the coming weeks show the app at the Academy ticket window for $5 off the price of your ticket from 11/29/10-12/24/10. (Valid for up to four guests.) This app is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
“On the cliff of Masada, at the edge of the Judean Mountains, rising over 400 meters above the western shore of the Dead Sea, unfolded one of the most dramatic events in the history of the people of Israel.
When all hope of halting the advance of the Roman forces was lost, Elazar Ben-Yair gathered the warriors of Masada, with their women, their elderly and their young in the square beyond the wall and addressed them, calling upon them to take their own lives…
“…and die we shall ere we serve our enemies in bondage, and free men we shall remain when we leave the land of the living, we, our wives and our children…’ ” (from the developer’s description)
This app from Acoustiguide is pretty much one would expect from a leading provider of audio guides. There are 41 way points and an introduction. Each is accompanied by a still photograph. I had been hoping that there would be more multi-media available to really bring Masada to the user who may not be able to visit. While this audioguide is informative it seems to fall short of really being an app. I wish this app would take a page or two from the National Constitution Center’s app.
Acoustiguide Smartour – Masada is $1.99 on Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
6. Mori Art Museum Official App
The Mori Art Museum “is Tokyo’s highest museum, on the 53rd floor of the Roppongi Hills Mori Tower. Opened in 2003, it features state-of-the-art galleries with 6m-tall (20-ft.) ceilings, controlled natural lighting, and great views of Tokyo. Innovative exhibitions of emerging and established artists from around the world are shown four times a year, with past shows centering on contemporary Asian, African, and Japanese art.” (from the New York Times).
The Mori Art Museum Official App is the app as business card. There is basic information about the current exhibit, “Odani Motohiko: Phantom Limb” including biographical information about the artist and pictures of six pieces in the exhibition. There is no additional audio or video included. I’m not sure I understand the point of creating this app other than, as I said, as a business card. Odani Motohiko’s art looks intriguing but this app isn’t going to help the user gain a better appreciation of his work.
Mori Art Museum Official App is available on Apple’s App Store at no charge and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.2 or later.
The National Constitution Center worked with Drexel University’s School of Education to create this excellent app. There are five navigation icons across the bottom of the app. The first icon, “Home”, provides the visitor with basic logistical information including directions via public transportation and parking rates. Let’s skip the second icon for a second. The central icon appropriately enough is of the “Constitution” and provides a full text of this historic document. The fourth icon is “Newswire” provided by YellowBrix, Inc. a service of BusinessWire. The newsire highlights articles in the news which affect constitutional issues, although not all articles seem to meet this criteria. And the fifth navigation icon is “More” which allows the user to send an email about the app, provide feedback to the NCC or take a survey.
Now back to the second icon, “Tours”, which is the heart of this app. Here the NCC introduces an in-app payment system which I applaud. There are four tours, “Art of the American Soldier”, “We the People-Constitution”, “Signer’s Hall Exhibit”, and “Ancient Rome and America”. Each tour has between twenty and forty-five waypoints and includes rich media. For example, a video of George W.H. Bush, Chairman of the NCC, welcomes the user to Signers’ Hall. After a couple of provided preview way points the user can choose to purchase the rest of the tour for $0.99. A very reasonable price considering the content provided here. If the NCC had started with the app being priced at $3.99 on the App Store users might be reluctant to purchase the app. With this model users can download the app and have convenient access to some basic features and then pay-as-you-go with the tours after you’ve previewed the content of several waypoints first.
Overall I think the NCC did a good job of creating an app that is engaging both for the on-site visitor and the at-home app user. I haven’t visited the NCC yet but after viewing this app I’m looking forward to the chance to do so soon.
The NCC app is free to download from Apple’s App Store and then charges $0.99 each for four optional tours. Try one and I think you’ll agree you’re getting your moneys worth here. This app is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
The Phillips Collection has released a very professional app with great features, easy to use navigation and lots of content to explore. The audio guide consist of three tours, “Intersections” with 6 stops, “Permanent Collection” with 9 stops, and “TruthBeauty: Pictorialism and the Photograph as Art 1845-1945” (a current exhibition running through January 9, 2011) with 9 stops. A variety of voices are featured on the audio guide including Museum Director Dorothy Kosinski, artists, curators, and educators. The last time I visited the Phillips Collection the audio guide was available for access via your cell phone, which I find an improvement over many of the audio guide units distributed by museums but still you have to dial the access number repeatedly during a visit which gets old. So having the audio pre-loaded for a visit is certainly an improvement, although some of it seems lifted from a dated audio guide. When I heard curator Vesela Sreteno refer to a work from the “Intersections” series being on view until May 2, 2010 I had to double check to be sure this app had debuted in November.
But the real fun with this app is when you begin exploring the other content available. There’s a veritable treasure trove of videos to get lost exploring with content ranging from behind the scenes views of artists installing their works in the museum to visitors commenting on the recent Georgia O’Keeffe Exhibition Abstraction. There really is so many wonderful surprises in exploring the videos included in this app.
A real gem of a surprise in this app is the “Love Stories from the Phillips Collection”. I haven’t seen anything like this on another museum app and found these stories very touching and really enriched the experience of my time exploring The Phillips Collection app. Do yourself a favor, download this app and take a look at these “Love Stories”.
One other feature which I really appreciate on the Phillips Collection app is the donation icon at the bottom of the app. This reminds me of the glass boxes often found in museum lobbies which provide an opportunity to donate what you wish. The Phillips house recently suffered substantial damage from a fire and so they have launched a micro-donation campaign to allow supporters to contribute to make a $5 donation, by texting “phillips5” to 20222 and to make a $10 donation, they can text “phillips10” to this same number. Even if this donation were not for a special cause I do appreciate that the Phillips Collection provided this way to say thanks for a great app experience.
The Phillips Collection app is available for free from Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later.
This wonderful app from Central Kentucky’s Museum Without Walls Project represents a collaborative effort between Christine Huskisson of the University of Kentucky department of art, Lisa Broome-Price of the Gaines Center for the Humanities, Allison Hosale, a recent graduate of UK with an MA in Art History, and the direct involvement of students from the University of Kentucky and Georgetown College. The design of the app really encourages user involvement with the public art in Lexington, Kentucky. A user can browse a map of public artworks in the Lexington, Kentucky, follow directions on a Google map to the artwork and check-in to earn points (naturally, you need to be in the area for this to work). A “My Gallery” folder allows users to keep track of which art works they have visited. As a result of the check-in feature the Museum Without Walls “team will be able to track which pieces of artwork are being viewed the most and at what times and even by certain demographics, because each user will create a small profile that will give a little information about themselves,” according to Brian Raney of Apex Software, who partnered on the app development.
Museum Without Walls has even created a page for lesson plans. The lesson plans were created by Allison Hosale as part of a graduate level assignment and tested in a local elementary school.
The only thing missing currently is audio and I read that there are plans to include audio from “artists and interpretive comments from curators and administrators, as well as those who might simply want to share their experiences”.
TakeItArtside! is a free app available from Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
UPDATE December 6, 2010: The Project Team at Central Kentucky Museum Without Walls informs me that the lessons plans for the current app were designed by Sarah Piester & Jeanette Tesmer, graduate students at the University of Kentucky.
Zahner has produced, what in it’s present form is, the app as digital portfolio. This pioneer in the architectural metal industry has collaborated with an impressive list of clients all over the world.
According to their website, “The Zahner iPhone App was designed to give art and architecture lovers a taste of the great works by great artists. Included in the App are many of the best designers, architects, and artists of our day, showing the works they’ve produced in Zahner metal.
The Zahner App is one of the best ways to get a taste for the projects that Zahner has done around the world. The Zahner App includes several mapped locations so that users can visit Zahner projects completed in their own area. There is no better way to understand the quality of Zahner metal-work than by seeing it in person.”
The app as it is now does include hundreds of photos and the resources section contains interesting and useful articles however, the app itself is missing a pulse. There’s no video or audio from the artists and architects. No commentary from Zahner on their processes. Nothing. Just a silent digital portfolio of admittedly impressive work. Check out the video on their website for a demo of the app.
Zahner’s app is available for free from Apple’s App Store. I’d recommend waiting until they add some more engaging content. This app is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later
The Apple App Store is notoriously difficult to search through. I thought it was bad but after spending a couple of days searching for every cultural institution app I could find I discovered it was even worst than I thought. And forget about trying to discover an individual contemporary artist app by browsing. If iTunes were a physical store like Wal-mart it would be as if the store had this compulsively organized CD section and then the rest of the store was completely hodgepodge. You’d have TV’s next to the lettuce next to men’s socks next to camping gear and this is just on one shelf. Even Goodwills are much better organized than this. Once you dig beyond merely browsing the app store sloppiness becomes even more apparent. Searching for “art museums” yields apps in the entertainment, travel, navigation, lifestyle and education categories. There’s no way to immediately tell which ones are official cultural institution approved apps and which ones are not. It would be helpful if there were even a “verified” checkmark which highlighted which ones were affiliated with a cultural institution. For example searching for “Central Park” returns “Central Park-The Insider’s Guide” for $1.99, (skipping over the South Park games), Discover Central Park HD for $4.99, Central Park Guide Lite a free app, Central Park – New York for $0.99, and ShowMe: Central Park naked another free app. Okay, I don’t think the official app would include “naked” in it’s title but what about iParks NY for $2.99. Experience will teach me that in this case Apple’s category of “Reference” is the bingo button. Could Apple take the organizing just a couple steps further such as Reference>City Parks>Official?
Naming Your App
Cultural Institutions don’t help themselves out either by having the name of the app be the vendor’s name such as this one by Guide by Cell and this one by Acoustiguide Smartour. The Galleria degli Uffizi helps me out by clearly titling the app “Uffizi. The Official Guide” so that even though Apple categorizes the app as “Travel”, and I might be inclined to think of this as a travel guide along the lines of Lonely Planet, the Uffizi has made it easier to not only find this if I’m browsing before a trip to Italy, but also to discover when, in this case, I’m simply looking for new official museum apps to discover.
App Store Descriptions
The descriptions provided by cultural institutions (or their vendors) on the iTunes App Store range from the succinctly thorough such as the one for the American Museum of Natural History’s Explorer app to the simply succinct two sentences describing this app. Yes, granted it’s “free” but this description doesn’t really sell me on investing the time involved to discover this app, particularly by comparison to the AMNH Explorer’s description. Apps have the potential of expanding a cultural institutions audience (and possibly future supporters) and institutions which have invested the resources in creating an app should also invest the effort towards creating a compelling description. Writing a good description of the app might even be the first step to designing the app. Taking the time to speak to your intended audience helps to formulate the “why” of the app. Why are you designing the app? Why should I download the app? Continuing to draft this description during the design process might be beneficial in keeping the app design focused on the user experience.
But who reads the description right? Well in some cases you can tell that it’s probably not the representatives of the institution or their vendors.
Developer Provided Links on the App Store
When I click on one of the links provided for the Ford House I’m taken to this wonderful splash page which invites me to “Enter the Story”. I love that initial invitation. Everyone loves a good story and even though at present it seems unlikely that I’ll be in Grosse Pointe Shores, Michigan any time soon I’m intrigued enough to read more about this “epic visitor experience”. Now epic might sound like hype but at 244 MB this app is one of the larger one’s I’ve come across and so I suspect The Ford House is backing this up and I can’t wait for the chance to enter this story. I wish more institutions approached their apps as storytellers. But back to the link that took me to this wonderful splash page. I clicked on “Audissey Guides Web Site” and was taken to the Ford House. If I click on the other link provided, “Edsel & Eleanor Ford House Support”, I’m taken to Audissey Guides Web Site. At least in this case it’s a simple mix up in labeling or the links placed in the wrong place by Apple. But it represents a lack of attention to detail that add friction to the user experience. Like missing that “s” that should be in “adds friction”. You can get where you’re going but little trip ups like that don’t add to the pleasure of the journey.
What About That FAQ?
Sometimes though the links provided in the app descriptions don’t quite get you where you intended to go. The GuidebyCell app (which is really for the Institute of Contemporary Art in Boston but that’s in small type as if the ICA were the developer for GuidebyCell) has a link for GuidebyCell support which takes you to a “contact us” page which asks the reader, “Ready to be innovative?” and then provides a place to enter your question and contact information. A FAQ page would seem to be the minimum that a user should get when clicking on a support link either on the iTunes App Store or within the app itself. If a link is going to be provided and labeled “support” then it should take the user to a support page for this particular app and not some generic “contact us” page or worse the home page of the vendor who designed the app. This only leaves the user on their own to navigate through to find the page supporting this app. If it exists. Most users seeking support are already frustrated but at least they are trying to get resolution because they like your app enough to want to get past a sticking point. Why add to the frustration? However, it does get worse.
When I click on the link for “Love Art: National Gallery, London Support” I’m taken to Antenna Audio’s “Pentimento” site. But this web page does have an FAQ tab prominent and so I click on that. Now the Pentimento FAQ is addressed to prospective institutions considering developing an app and not to customers who have downloaded the app and are seeking support. You know, if I were an institution exploring vendors with which to partner in developing an app and I were clicking through the support link to see what kind of support the vendor was prepared to offer my users I would be concerned about this lack of attention to detail. I’m sure Antenna Audio offers good support to consumers who download their apps. I just can’t find it through the provided support link. Incidentally, one has the same experience with the Antenna Audio developed app for the Victoria and Albert Museum’s exhibit on Quilts 1700-2010 and the one they developed for the Van Gogh Museum. So perhaps this is Antenna Audio’s support strategy.
A Good Example
By comparison check out the MoMA’s FAQ.
I didn’t intend to write a blog post about the details of culture apps before you download them from iTunes but that is where the user experience starts in most cases. Maybe the Apple App Store isn’t the storefront for your institution like the home page of your website but this is certainly a door through which you are inviting the world to visit. Shouldn’t the experience be less like going through the loading dock and more like the storefront?
What’s Your Friction?
Readers, what are some other examples of friction you have encountered in the App Store when searching for cultural institutions?
Thank you for taking time to read this post and I hope you found it beneficial. As I develop this blog I most certainly welcome your feedback. Now excuse me as I have to get back to that story at The Ford House.