Posts tagged free apps
Mobility and Museums in Action: “A Conservation Carol” SCVNGR Trek- An Interview with Kellian Adams, of SCVNGR, and Rachel Meskin, Educations Programs Specialist, Friends of the National Zoo.
The buzz has been building about SCVNGR (pronounced “Scavenger”) lately and so when Friends of the National Zoo in D.C. released a new holiday themed trek last Friday entitled “A Conversation Carol” I had to touch base with Museum Ninja and Institutional Mastermind (how about that for a job title), Kellian Adams of SCVNGR and Rachel Meskin, Education Programs Specialist with Friends of the National Zoo, to find out more. Kellian and Rachel provided some great insights into their experiences in creating SCVNGR treks and shared with me their tips for building a trek at your institution. Kellian and Rachel’s responses to my questions are below but first a bit of background on SCVNGR.
Google backed SCVNGR is a location-based gaming platform that allow visitors to explore institutions in a gamelike fashion. Most of us have participated in a scavenger hunt at one time or another. Just imagine how fun and engaging this could play out at a museum, a zoo or other cultural institution. This spring, participatory museum guru Nina Simon wrote a post in her blog of how a mobile scavenger hunt would address the desire people have for a social experience when visiting the museum. As Nina wrote, most museum visitors visit in groups but most museum apps derive from the audio guide paradigm which focuses on the individual. SCVNGR is different. It’s social from the ground up. As one blog put it “there’s an app for family time“. And the response from visitors has been phenomenal (read Rachel’s comments below).
Since the release of it’s iPhone and Android apps seven months ago users are downloading the app at a rate of 5,000 per day and SCVNGR expects surpass a million users by the end of the year. In addition to the National Zoo, the Smithsonian, the Children’s Museum of Indianapolis, the San Diego Zoo, the Minneapolis Institute of Art, the Muhammed Ali Center, The Chicago Institute of Art (take the Ferris Bueller’s Day Off challenge!), the Museum of London, and over 70 other museums, zoos and cultural institutions have joined the SCVNGR fun.
“A Conservation Carol” SCVNGR trek provides visitors of the Smithsonian National Zoo with a fun, interactive way to learn about conservation while traveling through the free ZooLights night exhibit this December. Players meet the Goats of ZooLights past, present, and future as they complete challenges that remind them of the spirit of conservation.
SCVNGR is available free as an iPhone app or on Android (search for SCVNGR on the Android Market on your device). To locate a particular trek you must be located within 25 miles of the trek. Learn more about SCVNGR and museums here and here.
Have you participated in a SCVNGR Trek at a museum, zoo or other cultural institution? If so, please share your experience in the comments section.
Here’s a quick video from SCVNGR on how the app works:
Play “A Conservation Carol” on your phone!
From Friends of the National Zoo’s website:
Don’t be a Scrooge! This holiday season, remember the spirit of conservation. Explore the light displays and be visited by the Goats of ZooLights past, present, and future. The more challenges you complete, the more points you will earn—both in the name of conservation and for a chance to win an exclusive VIP tour, including a visit with the keeper of your favorite animal. Ten runners-up will get ZooLights T-shirts.
To greet the first goat, text “ZooLights” to 728647 OR download the SCVNGR app on your iPhone or Android, click on “Treks,” and select the “Conservation Carol” Trek. The trek starts at the Zoo’s main entrance on Connecticut Avenue.
|SCVNGR Trek Scores|
|0 to 14 points||You’re an Ebenezer: Better change your evil ways!|
|15 to 29 points||You’re a work in progress: Sort of green but kinda mean.|
|30 to 42 points||You’re a Conserveaholic: Keep up the good work making the world a better place.|
Here is my exchange with Rachel Meskin, Education Programs Specialist, Friends of the National Zoo
How did you get started with SCVNGR?
Rachel – SCVNGR was recommended to us by a colleague, Georgina Goodlander, at the Smithsonian American Art Museum. She put me in touch with Kellian and after one conversation I was sold. We had wanted to experiment with games at the Zoo for a while and SCVNGR seemed like a user-friendly and innovative platform.
How many SCVNGR treks have you created?
Rachel – “A Conservation Carol” is Friends of the National Zoo’s second SCVNGR trek and one of many ideas we have for the Zoo. The first trek was part of a massive alternate reality game called “Save the Pygmy Dragon Panda” we ran during the summer of 2010. SCVNGR Gen2 powered the text component. We are re-launching Save the PDP on another platform because it isn’t really location-based and it has a very distinct voice that would make less sense on SCVNGR Gen3. (More on voice later!)
How long did it take to create “A Conservation Carol” trek?
Rachel – It took us two solid days to create the challenges and an additional few days for editing, tweaking, testing and more tweaking.*
*Disclaimer: It can be done in 2 days but I have to admit I’m pretty sure I have some of the most creative people in the world in my office to help me.
What tips would you give to institutions considering setting up their first SCVNGR trek?
· It’s important to remember that SCVNGR is one big game. Although I love games that tell detailed stories with characters and conflict, SCVNGR is its own kind of game with its own set of rules. It has its own game language, a reward system and a structure that must be kept in mind when building. I think the best way to look at it is that each trek is like a level of the overall game. Your level should capture the tone of your institution but should be simple enough that it meshes with the challenges and treks at other locations.
· Come up with strange ways people might interact with your collection. Challenge what people normally think of when they think of your institution (whether it be that it skews too young like the Zoo or that it’s too stuffy like a gallery). Encourage people to run around and do things they wouldn’t normally do.
· Think of your trek as a game and not a scavenger hunt.
· Go for a variety of challenges including text, photo, problem solving, codes, art, song, dance and even math. Try to reach players of differing comfort levels and learning styles.
· I think a trek should have a simple cohesive theme (like ours that drew on the concept of “A Christmas Carol”).
· The simpler the better.
· People respond to prizes and rewards.
· Promotion has been our biggest challenge. Make sure you can devote a lot of time and effort to getting people to play.
What’s been the response from Zoo visitors to the SCVNGR trek(s)?
Rachel– Responses to Save the PDP over the summer were very positive. Students and campers with DC tour groups (our target audience) told us that the game was the best part of their visit to Washington. Our ZooLights trek just launched, and we’ve already started to see people dancing, singing, laughing and learning.
In one of the challenges, we ask people to pick up a piece of trash and contribute to our giant “recyculpture.” The sculpture has been out 24/7, and we’ve seen a few parents, unaware of the trek, telling their kids about keeping the earth green and clean after walking by it. We think this will be our most popular challenge during the run of the game.
Here is my exchange with Kellian Adams, Museum Ninja and Institutional Mastermind at SCVNGR:
What’s been most inspiring for you to work with institutions like Friends of the National Zoo (FONZ)?
Kellian– Every museum that gets involved with a SCVNGR project thinks of something TOTALLY new that I never would have dreamed of and that’s really inspiring to me. I’ve learned that my SCVNGR gamebuilding team and I haven’t even scratched the surface of what can be done with the platform in the cultural space. The FONZ created the “Goats of Zoolights Past”- hilarious! They even have people singing in the giftshop (you can see pictures of it on their SCVNGR feed). The Children’s Museum of Indianapolis used SCVNGR as a tool to help people share stories and keep entertained while they’re waiting in the Santa line. The Boston Museum of Science is creating a “Star Search” all across the city of Boston. The Mohammed Ali Center used SCVNGR for teambuilding events. Each project is just so creative and unusual and really specific to the space of the museum, and that’s my absolute favorite part.
What’s surprised you most from the results of SCVNGR at an institution?
Kellian– There have been a LOT of surprises- it’s a new media so we’re all learning. I think the most surprising thing to me was how much the delivery of the media mattered in how people responded. When I started with SCVNGR in museums, I saw it as sort of an interactive audio tour but just the fact that it’s interactive makes it totally different from a tour. When you ask visitors to interact and respond, you have to be really deliberate in how you approach it- you almost can’t ask them “on the spot” or they’ll feel like they’ve been called on in a class.
Kellian– In fact, we’ve had some really surprisingly negative experiences approaching museum-goers inside the museum and asking them if they’d like to try a new mobile game- and we never expected that! We’ve learned that walking inside the museum should not be a visitor’s very first exposure to the fact that there’s an interactive mobile game that they can play – and it seems that it’s not just SCVNGR but almost any interactive mobile experience that I’ve seen inside a museum. On the other hand… once you give visitors that permission: you tell them ahead of time: come play, you’ll need to answer but it’s okay- the museum approves- then you get this really fantastic and positive response. You do have to prep visitors ahead of time because now they’re not just a spectator anymore, you have to prepare them so that they know they’ll be part of the experience! And once they know that, they’re just so excited to participate. I always work with my museums now to write about their SCVNGR initiative, blog, Facebook, tweet, email- it’s not just advertising for a program, it’s an important part of preparing people so that they come ready to play!
What’s surprised the institution most by SCVNGR?
Kellian- I think institutions are often surprised by the demographic that SCVNGR draws. Museum professionals often expect that maybe families or school kids will like to play so we’ll send a trek live and again and again our trek photos roll in with pictures of people between 18 and 35 playing and having a grand old time. Even when we set up a trek specifically to appeal to kids or families, still we get those 18 to 35 year olds that play and I don’t think museums ever expect to have their programs “wedding crashed” by that demographic!
I think institutions are also surprised by the quality of visitor’s involvement. I like to have our museums launch a trek with a “kick off event” to start the buzz rolling but also so that they can see visitors play in real time. They’re always so excited by the amazing responses- really thoughtful comments on pieces, once we asked for haikus and got this incredible poetry! At the San Diego Zoo, we’re just asking for “animal pose” photos but people are coming up with these creative poses using their clothes as props, working with each other to make sure they look like an elephant or a kangaroo. The Joslyn museum asked visitors to create a sculpture out of natural materials and we got these amazing pictures of impromptu art that visitors built. People really do want to participate in the museum experience once they know that they can.
My thanks to Rachel and Kellian for being so generous with their time and for sharing with Museums2Go readers their experiences and insights. Thank you!
Amidst your holiday preparations and travels here are some iPhone apps for current art exhibitions in Paris, London, Zurich, and Lincoln, Massachusetts to perhaps give you a few moments of enriched time .This is the second of two post related to current art exhibition apps. Click here for Part 1.
6. Claude Monet (1840 – 1926)
Through January 24, 2011 – Galeries nationales du Grand Palais – Paris
By my count there are 17 iPhone apps on Apple’s App Store directly related to Monet and probably that many and more devoted to French Impressionism in general. I may just have to devote a post or a whole week of posts to reviewing just Monet apps just to explore the various ways developers are approaching the work of this one artist. The app for the current exhibition “Claude Monet (1840-1926)” at the Galeries Nationales du Grand Palais is : Monet the visit : exhibition at the Grand Palais 2010 – Acoustiguide Smartour. Alastair Sooke writes in The Telegraph that, “Over-amiliarity with the work of Claude Monet has robbed it of much of its potency. Now a new Paris exhibition is looking to recall the dazzling storm the artist caused nearly 150 years ago”. For one visitor’s reaction to attending the exhibition I recommend Rebecca Taylor‘s blog post, “Beyond the First Impression: Rediscovering Monet in Paris“.
“Monet the visit” is the audio guide downloaded. The exhibition contains over 160 works by Monet and with 43 audio clips this app has an impressive percentage of them covered. I appreciate the improvement of being able to download the audio guide in advance of attending an exhibit, skipping a line to pick up the audio guide, and having it handy after the visit as well. However, to me the audio guide is a nice to have, handy and perfunctorily functional. I like them but I don’t love them. However, for the purpose of this blog I’m viewing “Monet the visit” as an app, not to detract from its appeal as an audio guide but to consider what is translating in this app by a leader in audio and multimedia interpretation guides that works within the app experience. How does the app stand alone as an app experience?
What I appreciate in “Monet the visit” is the “Map” view which provides a floor plan for each of the two floors of the exhibition (this is the same format as in Acoustiguide’s app for the Asian Art Museum in San Francisco-read a good review by Sarah Dines of that app here). Sure the map view provides the same information as the list view but for me the map view gives a better sense of how the exhibition unfolds. Which painting is located near which? For me the map view gives a better sense at times of which paintings to compare and contrast at times as I might if I were at the exhibition. A nice touch might have been to add an introductory video which included a visual overview of the gallery layout much like in the “Curator’s Introduction” on the app for Yoshitomo Nara.
This app, as its name indicates, is intended to accompany a visit to the exhibition therefore it’s to be forgiven if when listening to the audio for a particular work the user decides to tap on the image of the work to take a closer look the audio stops. The same thing happens when the user taps the icon for “learn more”. Therefore the user has the choice of listening to the audio or learning more but cannot do both at the same time. For the user who is not in front of the paintings being discussed this is a little frustrating particularly when the narrator suggest taking a closer look at a particular portion of the painting. Compare this with more seamless experience in the Infinity of Nations app or the cultY Picasso app reviewed below.
I’ve already noted that Acoustiguide’s Houdini app could benefit from a greater efficiency in the flow of user taps and the same applies here (Interestingly Sarah Dines noted this as an “emerging pet peeve” for her in her review of Acoustiguide’s Asian Art Museum-San Francisco) . Jonathan Wegener has a nice post on the economy of taps for interested readers. Lonely Planet, for example, recently simplified its ‘City Guides for iPhone’ travel app to a ‘three taps or less’ promise. For a more in-depth read on well developed tap design I highly recommend Tapworthy by Josh Clark and his credo, “Every element of your app has to be tapworthy”.
“Monet the visit” works fine as an audio guide, as intended, and at $3.99 is a bargain if you intend to visit the exhibition. However, while the audio clips here are informative I didn’t find the overall experience of the app to be engaging for the virtual visitor. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
Through January 16, 2011 – Tate Britain – London
Muybridgizer is a fun app of modest ambitions that is currently the 63rd most popular photography app in the UK App Store and is also ranked by Applyzer.com in 65 other countries. This might not seem like much compared to a hit game app at present but it really highlights the prospective reach of a creative museum app. Among the apps I have reviewed thus far on this blog this is the most countries in which I’ve seen a museum app ranked. And it seems really hard for a museum app of any kind at present to break the top 100 in any category. Though I’m confident that that blockbuster museum app is not too far off.
“The Muybridgizer allows iPhone photographers to take pictures inspired by the iconic works of early photographer Eadweard Muybridge. The release of the app celebrates the opening of a major exhibition of Muybridge’s work at Tate Britain. The Muybridgizer freeze-frames the moving world, just as Muybridge did with subjects ranging from running horses to leapfrogging boys. In homage to the analogue Victorian beauty of the originals, users can Muybridge-ize their frames with grids and sepia tones, transforming their moving images into striking vitage-style pictures.” -From the Tate Gallery’s description.
Commissioned by Tate, Nexus Interactive Arts directors Theo Watson & Emily Gobeille have created an app that playfully teaches a little about the man who showed that “horses can fly” by allowing users a chance to create their own Muybridgized photos. First the user selects a grid size of 3×3 or 4×4 and then rather you want a “fast” or “slow” selection. Choose based upon the speed of the movement of the subject you are photographing. After capturing your selected subject the user is presented with the finished grid. Tap on the grid and your Muybridgized sequence is ready for a spin. Swipe the image and your sequence swirls past like an old time Zoopraxiscope.
The Muybridgizer automatically saves your work to a “Gallery” unless you choose to delete it. You can also save it to your iPhones Photo Library but the real fun of these photos is playing them in your Muybridgizer app so I’d group this with your other photo apps such as Instagram (It won’t be long until you see a few Muybridgized videos on your friends Facebook wall). Next the Muybridgizer gives you the option of sharing your work on the Muybridgizer Flickr Group, emailing to a friend, or, as mentioned, saving to your iPhones Photo Library. This would be particularly enjoyable if when you received a friend’s Muybridgized photos you could play them on your Muybridgizer but that doesn’t seem to be the case unfortunately.
What I appreciate in the Muybridgizer app (aside from introducing that Star Trek-ish word into my vocabulary) is how simply but effectively the experience of the app conveys the joy that viewers must have felt when Eadweard Muybridge first unveiled his Zoopraxiscope. Isn’t it that type of moment of delight that encourages you to want to explore more? As such I think, modest as this app is, Muybridgizer’s effective in giving users a bit of fun rather they intend to visit the related exhibition or not. In either case this app gives the curious a jumping off point for exploring more and for seeing anew the creative leap of Mr. Muybridge. By such simple departure points are muses often inspired.
Muybridgizer is currently a free app (for a limited time) on Apple’s App Store. Compatible with iPhone and iPod touch (4th generation). Requires iOS 4.0 or later.
8. cultY Picasso (EN)
Through January 30, 2011 – Kunsthaus Zurich – Zurich
If I may a couple of housekeeping notes to begin with, cultY Picasso continues the intriguing tradition of naming apps for exhibitions by the vendor’s name rather than the exhibition name or the institution (see “Naming your app” for more of this). Seems to me if I had funded the development of an app for an exhibition at my institution I would want the name of the exhibition as the app name if for no other reason than to aid visitors in locating the app when searching on the app store. Second bit of housekeeping, when the app is for an exhibition it is helpful if one of the two links on the app store description links to the exhibition website or at least the institution website. Why have both links pointing to the vendor? And finally, there are two “cultY Picasso (EN)” available on the US Apple App Store, this is the link for the one that is in English.
“To mark its centenary, the Kunsthaus Zurich is paying tribute to Pablo Picasso, the towering genius of the twentieth century, with a comprehensive homage to a sensational show. This was the artist’s first ever museum-based retrospective, held in 1932. The exhibition, which ran from September to November of that year at the Kunsthaus Zurich, had been put together by the Spanish painter in person – a revolution in the art world. It was new for the works in a museum-based exhibition to be selected by the artist himself, rather than the museum director. Now, around 100 of the best pieces from that show are on display at the Kunsthaus once again – a unique experience!”-From the App Store description.
The opening screen (to the left) of this app is welcoming and inviting for the viewer. Instantly it conveys multiple paths by which the user may explore and makes prominent that which curator and developer would encourage the user to begin their journey.
Tapping “Picasso” reveals the audio guide and the user has a choice between the numerical order of the audio stops or an alphabetical view (right screenshot). Navigational choice really makes an app more interesting to explore. The question is how to offer choice that is relevant to the exhibition without cluttering the limited screen.
Given that the audio clips here vary in focus between works of art, biographical information and overviews of different periods in the artist’s oeuvre it might make more sense to have these as the navigation options rather than “ABC” and “Keypad”. “Keypad” seems redundant to “123”. While “ABC” might be useful as an index and thus say for returning to a particular piece for further review, it doesn’t feel natural as a way to first explore the content of this app. Tapping “Biography” on the home screen takes the user to a screen with a very long scroll of text providing biographical details from throughout Picasso’s long life. However, there is only eight pictures which the user swipes in slideshow fashion across the top of this screen and no accompanying audio clips in this section. This is odd given that some of the same pictures accompany audio clips in the audio guide section. Breaking up the long biographical scroll into bite size chunks with more pictures and tying in the related audio might make this content more interesting to explore. As it is it’s a convenient but not too inviting reference. Compare this with the navigation options for the Gauguin app I reviewed last week in Part 1.
Tap a stop on the audio guide and the audio clip begins automatically (always an appreciated default-tap economy remember). As the audio clip plays the user is free to tap on the image, zoom around and explore the image of the art work in closer detail even as the audio continues uninterrupted. That’s really not much to ask for but the difference in experience between those apps that pay attention to this level of detail and those that don’t is the difference between static in your headset and music to your ears.
An example of when this app really shines is in “Three Still Lifes”. Here the narrator examines “Wine Bottle” (1926), “Mandolin and Guitar” (1924), and “Studio with Plaster Head”(1925). While listening to the short video clip the user can swipe Cover Flow style the three works of art, select one and zoom in and around the selected image, select another and repeat, scroll down and receive basic information including noting in this case that one of the works is part of the Guggenhiem collection in New York and the other is in the MoMA’s collection. Something to keep in mind for a future visit to New York as a follow up to this oasis of an art moment with this app. And isn’t that how museum apps are likely to be experienced by the virtual visitor? Small moments of suddenly enriched time while standing in line at the grocery store, or the security line at the airport (and many other longer portions of airport/airplane). And all the while, during the user’s tapping around, uncovering and exploring the audio continues uninterrupted. (My wish list item to those working on TourML would be that someway I could bookmark these two works on loan from New York museums such that next time I’m visiting New York and these works are back on display I can have an ah-ha moment and make a point of seeing the originals.) The only thing missing from this example is what Hollywood would call the establishing shot. Give the viewer a picture or video of the three works of art in the same space.
cultY Picasso offers hints of an exhibition related app’s potential and as such I recommend downloading rather or not you plan to attend the exhibition. Picasso has served as a source of inspiration for many a muse and this app might inspire a few more. This is a free app and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
9. Rubens, Poussin and 17th Century Artists (HD)
Through January 24, 2011 – Jacquemart-Andre Museum – Paris
If like me you’ve been curiously wondering “what if an app adopted Cover Flow as it’s primary means of navigation?” then you will definitely want to download Rubens, Poussin and 17th Century Artists (HD) produced by Culturespaces and developed by Smartapps. For those not familiar with Cover Flow imagine being able to flip through images of the works of art in an exhibition like a photo album (see the first screen shot below). The aesthetic appeal of this method of navigation is immediate. The work of art itself is the most prominent image on the screen and not the stop number of the audio tour, or the title with a thumbnail of the work of art but the art work itself. For the virtual visitor this greatly improves the experience of strolling through the exhibition freely by scrolling through the images. The user has the feeling one does when you walk into an exhibition and follow your eyes. Which painting captures your eyes’ attention and draws you in to explore? For the virtual visitor on the go catching a few minutes of art during a subway ride or passing time while a spouse shops etc. the Cover Flow navigation is brilliant. The user experience is such that you are drawn into the art because it puts the art front and center. Your eyes lead your fingers. Like the app for Infinity of Nations the user doesn’t spend a lot of mental energy figuring out the technology (or tap, tap, tap, tapping) you are immediately immersed in the art.
The screenshot to the right shows how straightforward and intuitive this app is when in the Cover Flow view. In the lower left is the “i” icon for information, which in this view provides visitor information such as hours the museum is open, address, links to the website, as well as credits for exhibition and the app. In the lower right is an icon for the keypad for on-site visitors. And as you notice the title of the work of art, the artists, and date of the work of art are noted below the image of the art work. Is this not an aesthetically pleasing balance of information that has its priorities in order?
Tap on the image of the work of art in the center and the selected work becomes the center of focus. Controls in the lower left of this view allow the user to stay in Slideshow view and tap forward or backwards or return to the Cover Flow view. Tap the “Play” icon to play the audio, or the “Key Pad” icon to select another number (handy for the on-site visitor) and in this case the “Information” icon displays information pertinent to the selected work of art. Tap the image again and the controls disappear (the default should be to have these fadeout after a few seconds).
However, once you’ve tapped the image and the controls have disappeared the user can use two fingers to zoom in with great detail on the work of art. Have I mentioned that once the user has pressed the “Play” icon and the audio starts that you are able to continue your exploration of the selected work of art without the audio stopping. From the moment you open this app down to selecting an image, listening to the accompanying audio, zooming around the selected image, everything feels frictionless. The user rarely stops to figure out the technology. In this app it’s all about getting out of the users way so they can be engaged with the work of art.
In the spirit of bonus material on DVDs there are three videos available at the beginning of the Cover Flow view which include a “trailer”, an “introduction” and a “making of”. Savvy institutions will release these online in advance of the exhibition and the app’s release to drum up interest in both. The “making of” video here isn’t that creative actually and is missing audio commentary from the curator which would be most appreciated in this context.
Rubens, Poussin and 17th century artists (HD) is $3.99 on the Apple’s App Store and includes twenty of the sixty works of art in this exhibition plus the aforementioned videos. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
Extended through the end of the year – DeCordova, Lincoln, Massachusetts
“The Scapes iPhone app is the front-end for a sound art installation by Halsey Burgund exhibited at the DeCordova Sculpture Park and Museum in Lincoln, MA. Scapes augments the physical landscape of the park with a location-sensitive layer of audio. This audio layer contains a mixture of instrumental music and spoken voices – contributed by participants – both of which are influenced by the participant’s location within the sculpture park. As such, the participant’s body becomes the primary mode of interaction with this project; as they move through the park, they control how their individual audioscape unfolds by shifting the instrumental music and “running into” audio left by other participants. It is designed to work fully only while at the museum, so using the app while anywhere else will result in an incomplete experience…sorry!” from the artist’s description.
Although we might not get to experience Scapes in situ here is an intro video to give you some sense of how this is experienced.
The Scapes iPhone app has a simple interface. On the welcome screen the user has two choices: “Listen” or “Speak”. Tap listen and you will hear the voices of other museum visitors who have contributed their comments.
Imagine that “As participants walk around the sculpture park, the individual path they follow creates their own personal version of the Scapes audio experience. The music is directly influenced by the landscape and is composed using custom algorithms which constantly generate new music; there are no repeated loops.” from the artist’s Vimeo site.
Users do have some filtering options. Tap “Who” (left screenshot) and uncheck voices you do not want to hear. Tap “What” (right screenshot) and uncheck the questions you don’t want to hear answers from.
If on the other hand the user wishes to “Speak” after selecting “Who is going to speak? Boy, Girl, Man, Woman” the app asks “What do you want to talk about?” and gives you five choices:
Scapes is an excuse to talk to yourself about anything at all. Go for it.
Ask a question of those who come after you.
Tell a story inspired by something you see or feel here.
Look straight up and describe what you see.
Tell us about someone you wish was here with you right now. Talk to him/her.
“Over the past decade, I’ve taken innumerable audio tours and tried a lot of variations on that basic mobile theme at museums and cultural sites on five continents. Inspired by Janet Cardiff and by Antenna Theater, to whose creative vision and innovative spirit I owe my career, I have said for years that it would be the artists who would show us how to use mobile to its fullest: how to push the boundaries of the technology and create truly transformative experiences and content. More recently, I have argued that mobile should be deployed primarily as a social media platform, creating conversations that go beyond the uni-directional, broadcast mode of traditional audio tours. But never did I dare dream that the realization of these principles would result in a mobile experience as profound or as exciting as what I experienced earlier this week at Halsey Burgund’s installation, “Scapes,” at the deCordova Sculpture Park. I have never left an exhibition so reluctantly in my life.” I would encourage you to read her full review of this experience here.
I felt hesitant about including this app because I haven’t had the chance to personally experience it on-site as the artist intended. However, it is such a creative and fascinating example of what is possible that I would be amiss if I didn’t include it here.
The iPhone app for Scapes is available for free on Apple’s App Store. Compatible with iPhone, iPod touch (2nd generation), iPod touch (3rd generation), iPod touch (4th generation), and iPad. Requires iOS 3.1.3 or later.
I wish everyday involved an exhibition visit or at least two or three each week. While institutions are putting more and more information about their collections and exhibitions on their websites it is the apps which for me are really making this type of content accessible. With a website I’m very often multi-tasking when viewing but with an app I’m focused on being engaged with that content. Headphones on and iPhone or iPad in hand I’m asking the app to entertain, engage, and inspire me. To take me on a journey.
Here I take a look at 10 iPhone apps for current exhibitions (divided into two posts with 5 each) to see how they compare in their approach to engaging the virtual visitor. Do these apps invite one to attend the related exhibition after viewing? And how well do these stand on their own as an experience for the virtual visitor? I start from the perspective of the virtual visitor because this visitor’s travel budget is limited but his curiosity budget is not and with these apps I can attend an exhibition anytime, anwhere.
Although I start from the perspective of the virtual visitor I am very interested in how these apps enhance the on-site experience as well. In some cases these apps have inspired me to plan a visit to the exhibition soon and when I do I will write a post from that perspective. Have you attended any of these exhibits with the app in hand? If so, please share your experiences in the comments. I’d love to know what you thought worked well on-site. (For Part 2 of 10 iPhone Apps for Current Art Exhibitions click here.)
1. Asia Society Museum: Yoshitomo Nara
Through January 2, 2011 – Asia Society Museum, New York
When the Asia Society Museum opened this exhibit for Yoshitomo Nara in September, Roberta Smith wrote a glowing review in the New York Times noting that, “Mr. Nara may be one of the most egalitarian visual artists since Keith Haring. He seems never to have met a culture or generation gap, a divide between art mediums or modes of consumption that he couldn’t bridge or simply ignore. His art is highly synthetic, representing fusions of high, low and kitsch; East and West; grown-up, adolescent and infantile; and so seamless as to render such distinctions almost moot.”
Not being familiar with Yoshitomo’s work, even if some of the images seem familiar, this app represents my first introduction to this artist. As such it’s an okay, if heavily text based introduction. However, given that this is a paid app ($2.99) it’s a disappointing introduction to the artist. Compare this with the paid app (also $2.99) for the Tate’s Gaugin exhibition reviewed below. To begin with there’s very little multimedia in the Yoshitomo Nara app. The co-curators provide a video introduction giving the user a tour of the exhibition gallery (also available on the website) but that’s the only video. Additionally, there are only a couple of audio clips and one of those accompanies the screenshot here in which the image is missing months after the app’s last update.
I like the incorporation of social media but here the app falls short in my opinion. For example, I thought a friend of mine would really enjoy the work “Hyper Enough (to the City)” (one of the few that contains an accompanying audio clip) and so I tapped on the quote bubbles above the image of this painting. A generic message about the exhibit populated the text box allowing the option to “enter a custom message” to post to Twitter or Facebook but no email option. In attempting to customize the message I completely erased the generic message and so for any subsequent work I tried to post a message to Facebook or Twitter from this app even the generic exhibition information is missing. What I really would like to see is a way to send a message that links to the specific picture I’m messaging from and which ideally would also include a link for the audio clip.
The Asia Society Museum: Yoshitomo Nara app is $2.99 on the website. I think you’ll find the website for the exhibition to be a better value and experience. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later. Rated 12+ for infrequently touching on themes which parents may give pause/or not to exposing younger children.
2. Gauguin: Maker of Myth
Through January, 16, 2011 – Tate Modern, London
February 27–June 5, 2011 – National Gallery of Art, Washington D.C.
The Tate Modern‘s app for the Gauguin: Maker of Myth exhibition is a pleasure to explore. The navigation options are simple and straightforward. There are four icons across the bottom: “Menu”, “Travels”, Gallery” and “Info”. The “Menu” icon gives the user five options: “Introduction”, “Explore By Theme”, Explore by Date”, “Biography” and “Copyright Info”. Alternatively choose to explore the material on this app by tapping the “Gallery” and the user can choose from two periods of time: “1876-1890” or “1891-1903”. By whichever route the user chooses to explore one finds quality video and audio clips rewarding the journey and encouraging the user’s continued exploration.
In reviewing the exhibition at the Tate Modern the Londonist wrote, “Abandoning the usual chronological formula, the show pivots thematically around Gauguin, with the work arranged in various rooms around a pair of central spaces which look into the artist’s life and influence; one room covering his first trip to the South Seas, the other his second. The meaning is clear: the movement of this peripatetic journeyman is the key to understanding how he felt about himself, and how he reflected this in the art he produced.”
Seeing this curatorial intent translated to the app so well in the design by Antenna Audio and Tate really enhances the user experience. This is an app which not only works as a stand alone experience (no small feat) but also seems to have been designed in concert with the exhibitions development and not as an afterthought. In addition to the flexible navigation which invites exploration tapping the “Travels” icon reveals a map (screenshot above) with little boxes indicating places and dates for Gauguin’s travels. Simply and effectively the map conveys the extent of Gaugin’s travels allowing the user learn a little bit more about the relevance of each to Gauguin and his work. Everything in this app is delivered in delicious bite size chunks.
As a testament to the exhibit and the apps popularity it is worth nothing that this app is currently the 37th most popular “Education” app in the Apple’s UK App Store and is ranked in the top 1000 “Education” apps in 24 other countries (though oddly not the United States yet).
The Gaugin: Maker of Myth app is $2.99 on the app store and worth purchasing even if you don’t intend to go to the exhibition. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
3. Houdini: Art and Magic
Through March 27, 2011 – Jewish Museum, New York
April 28, 2011 – September 4, 2011 – Skirball Center, Los Angeles
September 30, 2011 – January 16, 2012 – The Contemporary Jewish Museum, San Francisco
February 11, 2012 – May 13, 2012 – Madison Museum of Contemporary Art, Madison, Wisconsin
This app is called Houdini at The Jewish Museum, New York – Acoustiguide Smartour. This mouthful of an app name gave me certain assumptions beginning with expecting this exhibition to be strictly a straightforward presentation of Houdini (whatever I had in mind with that thought). For me at least, I thought of Houdini as an interesting entertainer from the vaudeville era but I didn’t really feel excited enough about Mr. Houdini to attend an exhibit. This app though changed my mind. Houdini as an app stands by itself and is worth exploring even if you are not going to attend the exhibition. However, exploring it might also intrigue one enough to catch this exhibition at one of its stops in the next couple of years. Howard Kissel has a good review of the exhibition in his column, The Cultural Tourist.
Acoustiguide and The Jewish Museum, New York do a good job here of storytelling, of interweaving different voices and different elements from the exhibition. I had, I’ll admit, expected a bit more dry narrative, something like what I feel the experience is for Acoustiguide’s Masada app. However, in the app for Houdini, Acoustiguide has
done a marvelous job beginning with an introduction by The Jewish Museum’s Director Joan Rosenbaum. The audio guide is narrated by actor, singer and magician Neil Patrick Harris and includes commentary by Ms. Rapaport; world famous magicians David Blaine and James “The Amazing” Randi and University of Chicago Professor Emeritus of History and Art History, Neil Harris. There’s even a “Bonus” audio clip of Harry Houdini himself.
What intrigues me about this exhibition and gives it a different twist is the integration of contemporary art with the historic objects. Artists Jane Hammond, Vik Muniz, Petah Coyne, Deborah Oropallo, Matthew Barney, Ryamond Pettibon, and Ikuo Nakamura (screenshot of his work, “Materialization” to the right) each discuss how the magician has served as an inspiration for one of their works. Including not only their works but also the voices of these contemporary artists within this app really serves as an excellent invitation to the exhibition. How is Houdini relevant and contemporary today? The audio clips and images from these artists do give me pause to consider this and to consider finding out more by visiting the exhibition.
Under each stop there is an icon for “More Info”. Sometimes this is worth exploring as there can be additional audio or video clips. But this is kind of hit or miss as often one simply finds a still of the same image on the original screen although tapping this one does allow the user to zoom in and explore the image. Hidden four taps deep in the app is two video clips from archival footage and old movies. (Hint: the two video clips are under “Introduction” and “Celebrity”). Isn’t there a design rule that the user should never be more than three taps from any content? The extra video and audio clips here might be made more accessible by locating them under the “More” icon on the bottom of the app.
On a final note the app is Houdini at The Jewish Museum, New York and as I currently understand it there are no plans to make changes to the app for the next three stops on the exhibition’s tour. However, it might be nice if the other stops did take a look at modifying the logistical information and gallery map for their respective institutions as I do think this app is a good invitation to see the exhibition where users have the chance.
The Houdini at The Jewish Museum, New York app is $2.99 on Apple’s App Store and worth downloading even if you are not planning on attending the exhibition. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
FYI: Thirteen and The Jewish Museum, New York are giving away 50 pairs of admission tickets and more here. Contest ends 1/3/11.
4. Infinity of Nations
Ongoing – National Museum of the American Indian – George Gustav Heye Center, New York
The Infinity of Nations app is an absolutely beautifully designed app. Yes, there are beautiful high resolution photographs of 60 of the art objects from this exhibition included in the app but that’s not what I mean. I mean one should stop to appreciate the aesthetics of this design because they are so seamless you might miss them. If you haven’t already downloaded this free app by all means do so now. Why? Because you have to experience the intuitive, super easy, visual navigation that the innovative folks at Tristan Interactive in collaboration with Daniel Davis, Senior Media Producer at the National Museum of the American Indian (NMAI) and his team at the Smithsonian, with audio content produced by Earprint Productions and NMAI, have created. The beauty of this app begins with the tight integration of the app design with curator Cecile Ganteaume’s design of the exhibition right down to the color coding for different sections in the visual navigation matching exactly the exhibition graphics. Now that’s attention to detail. But the real beauty is the usefulness of this attention to detail.
When you first open the Infinity of Nations app you are greeted with a menu of four choices “Infinity of Nations Guide”, “About This Exhibition”, “Museum Information” and “About This Application”. This app eschews the traditional menu icons at the bottom as well as any keypad option for entering audio tour stop numbers and replaces these with a simple, elegant visual navigation.
Tapping “Infinity of Nations Guide” takes the user to a list view of the twelve different sections in the exhibition and an introduction. At the bottom are two options for the user to toggle between. Tap the map view and the user gets a map of the exhibition which you can scroll back and forth. Tapping the section labeled “Southwest” and the user is presented a graphic representation of the display case as it is in the exhibition.
The user can scroll along the virtual display case. Numbers and a white boarder around several of the objects invite the user to tap on the object revealing a brief audio clip and an image of the object. The audio starts automatically for the user. The user also has the choice of tapping “Description” for a text version of the information in the audio clip. Tapping the description does not interrupt the audio.
Tap on the image, in this case of a Hopi manta, and the user can zoom in for a closer view and pan around the image to really appreciate the details. Again, doing so does not interrupt the audio. This only makes sense but that isn’t always the experience in every app. It’s this type of attention to the user experience that really makes this app a pleasure to explore.
Accompanying the text description is a thumbnail of the same image and if the user chooses to tap on the thumbnail then again you can zoom and pan the image. Makes sense but again not every developer pays attention to the user experience the way Daniel Davis and Tristan Interactive have in this app.
One of the beauties of this apps design is that it works well for both the virtual visitor and the on-site visitor and allows for a seamless experience moving from one to another. If after viewing the app there are items I specifically want to view when I visit the exhibition I’ll know exactly where they are located. And vis-a-versa after leaving the exhibit if you wanted to explore a section further you would be able to intuitively navigate right to the section.
Another aspect to this design is it’s scalability. As the NMAI develops more content for the pieces in the exhibit it will be easy to integrate into the app. An approach that makes sense for permanent collections. I could easily see this becoming the app equivalent of the exhibition catalog.
On a final note I appreciate the absence of loose strings. There are no extraneous half-baked components placed in the app because well, someone on the designed-by-committee said there should be or the app would be incomplete. Everything included in this app works to enhance the user experience of the art. The technology gets out of the way. Form and function fit together perfectly here.
The Infinity of Nations app is available for free from the App Store, has been downloaded more than 1200 times in a little over a month since its release and ranks in the top 1000 “Education” apps in 13 countries (not an easy feat for an exhibition specific app). I recommend that you give it a try. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later.
For more information on the Infinity of Nations exhibition here is the Holland Cotter’s review in the New York Times and here is a review by AP writer Ula Ilnytzky in the Huffington Post. Curator Cecile Ganteaume spoke with Chuck Scarborough on New York Nightly News about the new exhibition and you can watch a video of that here.
5. Tuymans BC
Through January 23, 2011 – Bruges, Belgium
Bruges Central City Festival: “Every five years Bruges provides the stunning setting for a large-scale cultural festival. In this edition creative Belgians and artists from Central Europe take over the city. Along with the art-historical exhibition ‘Van Eyck to Dürer’, the contemporary art trail ‘Luc Tuymans: A vision of Central Europe‘ will be one of the highlights of this major event. The exhibition curated by Luc Tuymans and Tommy Simoens, gives a unique vision of the arts of an extraordinary region as their influences ripple out all over the world and back again. The exhibition is full of paradoxes: light and dark, East and West, the experience of the past in the present and the pains of history. Spread over 5 locations across the city, it includes the work of over 40 artists.” From the festival website.
This app is designed to be experienced as a visitor at the Bruges Central City Festival.
As such it doesn’t stand up well as an app stand-alone experience. Essentially this is an audio guide with the content referencing spaces and works of art in a traditional audio guide format but which at times is difficult to follow as the audio and the image(s)are not always aligning in an easy to follow format for the virtual visitor.
The navigation of the app is straightforward. As noted above this exhibition is an art trail at five locations across Bruges. Tapping the “Places” icon presents the viewer with a menu of the five locations to choose from (left screenshot). Selecting one of the places provides a menu of the artists at that location, in this case Grootseminarie (right screenshot). After selecting an artist the user sees a screen with the artist birthday and birthplace, one or more images of the artist work and the option to play an audio clip. Sometimes, as in the case of Katharina Fritsch the app only presents the user with a single thumbnail image which doesn’t really allow the viewer to see the work of art being described. In other cases there are multiple images of the artist’s work and it’s not always easy for the virtual visitor to tell which of these images are in the exhibition and which are provided as additional example of the artist work.
The best way for the virtual visitor to enjoy this app is to abandon thoughts of the exhibition itself and take a moment to uncover the names of contemporary artists of which one might not otherwise have heard. In most cases I don’t think there is enough content on the app to give you a good understanding of the artist’s work but it is sufficient to discern which ones might of interest for exploring elsewhere.
The Tuymans BC app is a free app on Apple’s App Store. Although the app description indicates English as the only language there are French and Dutch options as well. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later. Rated for ages 12+.
(For Part 2 of 10 iPhone Apps for Current Art Exhibitions click here.)
Let me confess up front that I have a weak spot for apps that focus on local historic areas. These are like someone inviting you into their home. This is where they live and work. There’s an element of pride based upon a true appreciation for a place that shines through the best of these apps. Even if it’s unlikely you’ll be able to make the physical journey to everyone one of these, the best historic places apps create a soft spot in your heart that you don’t forget by taking you on a mental journey. Let’s begin with a warm invitation to the Strawbery Banke Museum.
The Strawbery Banke Museum
Have you seen the travel book series “Why Stop?” such as this one for Texas. Each book covers the historical markers in a state so that as you drive across the state you can read about the markers on your route and choose to stop at the ones that interest you or in reading about them become more informed about the places you are traveling through. Perusing through the App Store the first question an app developer for a historic place answers is “why stop?”. Why stop and spend time with this app and then why stop and visit the historic place with which it is associated.
For me the above video answers the first question for this wonderful app developed by John Forti, Curator of Historic Landscape, in partnership with Audissey Guides (too bad the App Store doesn’t allow the embedding of videos in the app description) and this very well developed app answers the second question. After spending time with this app I really do want to visit the Strawbery Banke Museum one day.
Located in Portsmouth, New Hampshire, “Strawbery Banke today is unique among outdoor history museums – tracing 375 years of history in one of America’s oldest continuously occupied neighborhoods. The 10-acre site, with its authentically restored houses and shops, period gardens, and costumed role players, presents the daily lives of ordinary people who lived here – from Colonial times to World War II, from the mundane to the elegant, from economic boom to war time austerity – in engaging and accessible ways. Strawbery Banke Museum is a capsule of New England seaport life across four centuries.” (from the museum’s website).
Navigating the Strawbery Banke app is super easy and intuitive. From the “Home” screen tap “Property Map” and you are taken to an interactive map of the museum’s ten acres. I really appreciate this design because including this interactive map is not only useful for the onsite visitor but also draws in the app visitor to the place. If however, you prefer a list view simply tap “Sites”. Tap stop #1 and there is an brief introductory video that invites the viewer “to come discover your place in the unfolding story of America”. This welcome is a nice touch that some apps skip. Tapping on each of the 29 stops takes the user to a screen with 1-3 videos to choose from. The variety of voices and the accompanying musical score really do a good job of bringing user into the museum grounds. Strawbery Banke comes alive as historical pictures and illustrations are interspersed with pictures of the contemporary space.
After spending time with this app the user really feels like you’ve visited someplace. And someplace you want to return to again and again to discover the little gems provided in each stop. Tapping “Visitor Info” on the “Home” screen takes the user to a screen with links for “Events”, “Hours & Admission”, “Directions” and “About this Application”. Overall an uncluttered navigation design. The only thing missing is any integration with social networks or the possibility to email links to the video clips to friends which I was tempted to do on the one on “Victorian Children’s Garden” in which the listener is encourage to think of encouraging the children you know to have their own garden to tend.
The Strawbery Banke Museum app is available for free from Apple’s App Store and well worth checking out. It is compatible with iPhone, iPod touch, and iPad and requires iOS 3.1 or later.
Chester: Revealing The Rows
Located about forty minutes south of Liverpool in the UK is the town of Chester which, in partnership with Imagemakers , has incorporated the children’s game of i-spy into a stroll through historic Chester. The Rows are a system of covered walkways that run through the fronts of buildings and are found on the four main streets of Chester. This app is a game where participants try to spot one of thirty different objects from the city motto of “Aniqui Colant Aintiquum Dierum” (Let the Ancients Worship the Ancient of Days) to the marking on a building of “1274 AD” for when King Edward I of England used Chester as a base to attack the Welsh. As the app says, “Not great for the Welsh, but good for business in the Rows!”. Each of the thirty items are assigned a point value from two to ten points each and up to four people can play together. The thirty objects are divided into three themes: “Ancient shopping mall”, “2000 years of history” and “People and places”. In order to “spot” all thirty objects in the game one must play the game three times, each time choosing a different theme.
A list view displays the ten objects in the theme the players are trying to spot and tapping on each takes the user to a screen such as the one to the right for “The Hand”. Tapping “Look” on this screen results in a full screen view of the object. Tapping “Map” displays a map of the Rows with the location of the object. “More” simply means in this case a more complete description of the objects significance to the history of Chester. Once the object is spotted the user taps “Seen it”. Modest in its ambitions this app is an interesting example of leveraging the game model to increase one’s knowledge a historical area.
Chester: Revealing the Rows incorporates no multimedia which is a shame. Although playing around with this app does not inspire me to visit historic Chester it does give me a brief appreciation for its place in history. Mostly though I kept wondering what it might be like to merge this app with the next one in today’s post: DigiMacq.
Chester: Revealing the Rows is a free app and is compatible with iPhone, iPod touch, and iPad and requires iOS 3.0 or later.
For our next historical places app we’re going down under to Parramatta in The Heart of Greater Western Sydney (as this video by the Parramatta City Council is entitled). DigiMacq is the app as history channel focusing on the historic centre of Parramatta. Six beautifully produced vignettes take the viewer on a journey into the past with oral narratives reflecting historical sources and actors playing the roles of the central characters in the drama of the cities early history. This app is entertaining but frustrating. It’s the first app I’ve come across in some time that forces the user to follow the tour lock step from start to finish. And I do mean in lock step. The user is given no navigation options to move around in any order other than the one designed. This app may or may not be designed primarily for grade school children (I’m waiting on confirmation from the developer) but it has the feel of a DVD being played in a grade school history class. However, I wonder if it would appeal to today’s children.
As I mentioned in the review on Chester: Revealing the Rows I really kept imagining blending these two apps. Take the production value of DigiMacq with its beautifully crafted multimedia narratives and combine that with Chester’s three themes and game playing model and I could see a much more engaging app than either of these two individually are.
Don’t link to social media if you don’t have a follow up plan in place.
When you finish the multimedia tour you are invited to take a survey (but the link doesn’t lead to a survey only to SurveyPirate where you can create your own survey). Additionally the user is provided a link for DigiMacq’s Facebook Page where we read that “the DigiMacq Facebook page has been set up as so users from all around the world can discuss their experience and meet other DigiMacq users!”. Sounds like a plan however, the two most recent post on the wall are spam and there are no discussions in the discussions tab. Follow the link to “follow the DigiMacq journey on Twitter” and you find a hand full of tweets from months ago. It seems like the developers had good intentions for incorporating social media into the experience but it seems to have fallen short. I’ve reached out to the developers to find out what happened here and will update this if I’m successful in reaching them.
DigiMacq is a free app available on Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 4.0 or later.
Guide books for culture trails have aided travelers for ages and now we’re seeing these become available as apps for smartphones. This certainly makes the traveler’s load a bit lighter during the journey but are these apps good at inspiring traveler’s to make the journey in the first place? Do they give the user a reason to follow the culture trail? To get excited about the various stops along the trail? To want to return to portions of the trail missed on a first or second visit? Or are they reference tools for when the traveler is in the midst of the journey providing logistical information in a convenient easy to navigate format? I would suggest that the best culture trail apps will inspire the journey, prove useful during the journey, and of course these days, allow the traveler to share real-time bits of their experience on the trail with not only their social network of friends but also leave tips for future travelers on the trail. Here’s a look at two culture trail apps.
Louisiana’s African American Heritage Trail
A Story Like No Other
On February 27, 2008 Louisiana’s Lt. Governor Mitch Landrieu kicked off Louisiana’s African American Heritage Trail with a press conference and was joined by former head Grambling baseball coach and Hall of Famer Wilbert Ellis. A twelve minute plus video of the press conference is located here and worth viewing for the background behind the creation of this cultural heritage trail.
The Louisiana African American Heritage Trail takes visitors to museums, heritage sites, institutions and cultural attractions in all corners of Louisiana. At the ESSENCE Music Festival in New Orleans this summer the Louisiana Department of Culture, Recreation and Tourism expanded the trail from its original 26 sites to 33 sites and launched a related app entitled, “A Story Like No Other“. The invitation to explore this rich cultural heritage trail begins on the app with a video featuring Grammy Award winner Chris Thomas King with music arranged by New Orleans composer Jay Weigel. This video also greets visitors to the related website.
A Story Like No Other is an easy to navigate app with four icons along the bottom. The “Home” icon contains the aforementioned video and links to the related website, to the Visit Louisiana Travel website, to becoming a fan on Facebook, and to following on Twitter. The “Explore” icon provides a list of the sites and one can choose to view these on a Google map.
Tap a stop from the list of 33 sites and you are taken to a screen such as the one to the right for stop #1 New Orleans African American Museum. As you can see there is convenient links enabling the user to locate this museum on the map, call the museum and visit the museum website. Most inviting though is the “Voices from the Trail with storyteller Louis Gossett, Jr.“. These provide the real hook for why to visit the cultural institution or site. Not every stop includes an audio clip but hopefully this is something that will be expanded upon in the future. Can you imagine the stories if they allowed visiters to upload their own? Taking a page from Nina Simon they could even allow other visitors to do the curating so that the most engaging and relevant rose to the top. Designers of culture trail apps take note: including the audio clip is a good hook to draw the user in. What about a video with an invitation from the museum director or an authentic voice from a prominent cultural figure?
Not visible in the screen shot are buttons for a user to “Add to Favorites” allowing you to put together a customized itinerary. You can also choose “Share Location” which creates an email with the following text (which you can edit), “Hi, I’m exploring Louisiana’s African American Heritage Trail on my iPhone, and discovered a trail site I thought you’d like: http://www.astorylikenoother.com/explore/sites/1.php You can learn more about the heritage trail at AStoryLikeNoOther.com. Or explore it on your own with the free iPhone app: http://www.astorylikenoother.com/iphone Enjoy!”. All the relevant information included and most important the link provided is specific to the location the user wants to share. How many times have you seen the app developer be lazy and provide a generic message leaving the user to figure out on their own how to link to the specific information they really would like to share. And finally there is also a “Directions to here” button. The final icon “Editorial” provides news and announcements specific to the Louisiana African American Heritage Trail.
Connecticut Art Trail
You know, I really wanted to like this app. The description on Apple’s App Store sounds so promising. “Discover the Connecticut Art Trail! Visit world-class museums and historic sites and explore the lively communities in which they reside. Use the CT Art Trail mobile guide to learn about thirteen museums featured on the Trail. Each museum offers an individual guide which delivers location-specific information for each museum.”
Unfortunately, this app has no soul. Maybe it’s just the contrast with the very soulful “A Story Like No Other” but that’s what’s missing from this app. The information is useful and practical but there’s nothing in this app that makes me think, “man, I’ve got to make a trip along the Connecticut Art Trail sometime”.
It doesn’t take a user long in playing around with this app to realize how cookie cutter it feels. This app could be about anything. Take out the museums and put in Connecticut Horse Farms and the feel of the app would stay the same. Sure the information about the museums would be change with information about horses but mostly this app doesn’t feel about the museums anyway.
I think this is an example of what happens when the app itself is all vendor centric in its design. In this case the vendor is Geodelic. According to Geodelic’s website the premise of this product is this: “The GeoGuides Platform is a location-based content network of local directories which provides carriers, advertisers, and business a way to easily connect with customers while encouraging loyalty, simplifying discovery and increasing revenue.” I’m sure that the GeoGuides Platform has very good uses. I just don’t think this is it.
Now one feature of the app that I did like was the “Carousel” view pictured in the screenshot to the right. The concept is similar to “Cover Flow” in iTunes. Imagine instead of album covers this is for exhibitions at the museum (as it is in this app) and tapping on one causes it to flip and reveal rich multimedia and more related specific to that exhibit. Now that might be inviting.
The Connecticut Art Trail app is a free app from Apple’s App Store and is compatible with the iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
November saw the release of a number of culture apps on the Apple App Store. Some were as alive as a business card or flyer but others were very creative, fun and inspiring in their approach to engaging users in this space. Here is a review of ten culture apps which give a representative range of the releases from cultural institutions in the month of November.
Does your heart weigh more than the feather of truth? Answer 7 questions correctly and you will unlock the Book of the Dead of Hunefer, one of the many of the British Museum’s collection of Books of the Dead featured in the the exhibition Journey through the Afterlife: Ancient Egyptian Book of the Dead. Get the answers wrong, and you will be eaten by the Great Devourer.
This app is more of a trailer for the exhibit than an app for engaging in the exhibition. If you are planning to attend the exhibition (which runs through March 6, 2011) and have children then the app journey through the netherworld may be a good teaser to get them intrigued. (Rated for children 9+ for infrequent/mild horror/fear themes).
Given the apps trailer premise my one suggestion would be for the “Events programme” page to be integrated in an easy to read format for the iPhone. Instead one is directed to the exhibition website which while I do appreciate the link it is a bit more difficult to navigate than if this information had been integrated into the app itself.
Ancient Egyptian Book of the Dead is a free app compatible with iPhone, iPod touch, and iPad and requires iOS 3.1.3 or later.
Bristol was the fifth most heavily bombed British city of World War II. The presence of Bristol Harbour and the Bristol Aeroplane Company made it a target for bombing by the Nazi German Luftwaffe who were able to trace a course up the River Avon from Avonmouth using reflected moonlight on the waters into the heart of the city.
Between 24 November 1940 and 11 April 1941 there were six major bombing raids. In total Bristol received 548 air raid alerts and 77 air raids with:
919 tons of high-explosive bombs and myriad incendiary bombs
1299 people killed, 1303 seriously injured, 697 rescued from debris
89,080 buildings damaged including 81,830 houses destroyed and over 3000 later demolished.(From the Bristol Blizt in Wikipedia).
This app gives you information on what old Bristol was like, and the effect the Blitz had, through an engaging audio commentary, and using archive photos and film provided by Bristol Record Office, and other pictures from Bristol City Museum & Art Gallery.
Bristol: The Blitz and the City We Lost is a step up from a basic audio tour and something I am seeing pop up on the App Store for many historical areas throughout the world. If you are in Bristol the app uses the phone’s GPS to play the right audio clips, and show the right archive images and films in the right places as you walk around Bristol’s old city. But for the rest of us there is browse option which I enjoyed. Two things are missing from the browse option: a map of Bristol to help locate visually how the different stops relate spatially; and also, there are no present day photographs of the stops given the design for a walking tour. All in all though I found the app an informative and easy to use bit of history.
Bristol: The Blitz and the City We Lost is $2.99 on the App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
3. Extraordinary Heroes
The Imperial War Museum London opened the Lord Ashcroft Gallery, its first major permanent gallery in ten years, on the 12th of November with Extraordinary Heroes.
The new gallery, paid for by a £5million donation from Lord Ashcroft, KCMG, will house the Extraordinary Heroes exhibition containing the world’s largest collection of Victoria Crosses (VCs), which has been established by Lord Ashcroft since 1986. The 162 awards, which range from the Crimean to the Falklands wars, are on public display for the first time alongside 48 VCs and 31 George Crosses (GCs) already held by the Museum. The VC is Britain and the Commonwealth’s premier award for extreme gallantry in the face of the enemy, while the GC is Britain’s most prestigious civil decoration.
The Extraordinary Heroes app which accompanies the exhibit indicates that one can “explore 29 stories of bravery across 7 different themes” but it does so in the manner of a fancy flyer for the exhibition. One can read the brief descriptions but one doesn’t feel really drawn into the stories. On the “How to Use This App” screen there are icons and instructions for audio and video clips but it appears that this is from Toura’s (the developer) template, rather than specific to Extraordinary Heroes, as there are no audio or video clips available in the app. Which is a shame. After Bristol: The Blitz I was geared up for more history but found Extraordinary Heroes to be less than ordinary as an app. This is a step down from an audio guide.
Extraordinary Heroes is available for $0.99 on the App Store. Save your change unless you want to make a charitable donation to the Imperial War Museum. Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
4. Golden Gate Park Field Guide
This is a really cool app from the California Academy of Sciences and let me start by noting the coolest feature, “Sightings”. With “Sightings” “citizen scientist” can search for recent sightings of plants and animals in the park. For example, a Red-shouldered Hawk (Buteo lineatus) was spotted on the grassy slope between deYoung and JFK on Thanksgiving day. Users can also upload a spotting with a picture. Unfortunately the picture of the Red-shouldered Hawk wasn’t the best and you can’t zoom yet on the picture but this is still a pretty cool way to explore the park. However, the field guide tells me that this is an uncommon sighting and even provides an audio clip of the Red-shouldered Hawk’s voice. The app also keeps track of your sightings in folder for handy reference.
A field guide highlights more than 170 of the park’s animal and plant species, “including a few surprises like wild coyotes and blackberry bushes“. An “Adventures” section includes two nature walks, two bike tours, and four scavenger hunts. This app is well thought out and easy to navigate.
The Golden Gate Park iPhone app is currently free for a limited time and then will be $2.99. If you are planning to visit the California Academy of Sciences in the coming weeks show the app at the Academy ticket window for $5 off the price of your ticket from 11/29/10-12/24/10. (Valid for up to four guests.) This app is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
“On the cliff of Masada, at the edge of the Judean Mountains, rising over 400 meters above the western shore of the Dead Sea, unfolded one of the most dramatic events in the history of the people of Israel.
When all hope of halting the advance of the Roman forces was lost, Elazar Ben-Yair gathered the warriors of Masada, with their women, their elderly and their young in the square beyond the wall and addressed them, calling upon them to take their own lives…
“…and die we shall ere we serve our enemies in bondage, and free men we shall remain when we leave the land of the living, we, our wives and our children…’ ” (from the developer’s description)
This app from Acoustiguide is pretty much one would expect from a leading provider of audio guides. There are 41 way points and an introduction. Each is accompanied by a still photograph. I had been hoping that there would be more multi-media available to really bring Masada to the user who may not be able to visit. While this audioguide is informative it seems to fall short of really being an app. I wish this app would take a page or two from the National Constitution Center’s app.
Acoustiguide Smartour – Masada is $1.99 on Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1 or later.
6. Mori Art Museum Official App
The Mori Art Museum “is Tokyo’s highest museum, on the 53rd floor of the Roppongi Hills Mori Tower. Opened in 2003, it features state-of-the-art galleries with 6m-tall (20-ft.) ceilings, controlled natural lighting, and great views of Tokyo. Innovative exhibitions of emerging and established artists from around the world are shown four times a year, with past shows centering on contemporary Asian, African, and Japanese art.” (from the New York Times).
The Mori Art Museum Official App is the app as business card. There is basic information about the current exhibit, “Odani Motohiko: Phantom Limb” including biographical information about the artist and pictures of six pieces in the exhibition. There is no additional audio or video included. I’m not sure I understand the point of creating this app other than, as I said, as a business card. Odani Motohiko’s art looks intriguing but this app isn’t going to help the user gain a better appreciation of his work.
Mori Art Museum Official App is available on Apple’s App Store at no charge and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.2 or later.
The National Constitution Center worked with Drexel University’s School of Education to create this excellent app. There are five navigation icons across the bottom of the app. The first icon, “Home”, provides the visitor with basic logistical information including directions via public transportation and parking rates. Let’s skip the second icon for a second. The central icon appropriately enough is of the “Constitution” and provides a full text of this historic document. The fourth icon is “Newswire” provided by YellowBrix, Inc. a service of BusinessWire. The newsire highlights articles in the news which affect constitutional issues, although not all articles seem to meet this criteria. And the fifth navigation icon is “More” which allows the user to send an email about the app, provide feedback to the NCC or take a survey.
Now back to the second icon, “Tours”, which is the heart of this app. Here the NCC introduces an in-app payment system which I applaud. There are four tours, “Art of the American Soldier”, “We the People-Constitution”, “Signer’s Hall Exhibit”, and “Ancient Rome and America”. Each tour has between twenty and forty-five waypoints and includes rich media. For example, a video of George W.H. Bush, Chairman of the NCC, welcomes the user to Signers’ Hall. After a couple of provided preview way points the user can choose to purchase the rest of the tour for $0.99. A very reasonable price considering the content provided here. If the NCC had started with the app being priced at $3.99 on the App Store users might be reluctant to purchase the app. With this model users can download the app and have convenient access to some basic features and then pay-as-you-go with the tours after you’ve previewed the content of several waypoints first.
Overall I think the NCC did a good job of creating an app that is engaging both for the on-site visitor and the at-home app user. I haven’t visited the NCC yet but after viewing this app I’m looking forward to the chance to do so soon.
The NCC app is free to download from Apple’s App Store and then charges $0.99 each for four optional tours. Try one and I think you’ll agree you’re getting your moneys worth here. This app is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
The Phillips Collection has released a very professional app with great features, easy to use navigation and lots of content to explore. The audio guide consist of three tours, “Intersections” with 6 stops, “Permanent Collection” with 9 stops, and “TruthBeauty: Pictorialism and the Photograph as Art 1845-1945” (a current exhibition running through January 9, 2011) with 9 stops. A variety of voices are featured on the audio guide including Museum Director Dorothy Kosinski, artists, curators, and educators. The last time I visited the Phillips Collection the audio guide was available for access via your cell phone, which I find an improvement over many of the audio guide units distributed by museums but still you have to dial the access number repeatedly during a visit which gets old. So having the audio pre-loaded for a visit is certainly an improvement, although some of it seems lifted from a dated audio guide. When I heard curator Vesela Sreteno refer to a work from the “Intersections” series being on view until May 2, 2010 I had to double check to be sure this app had debuted in November.
But the real fun with this app is when you begin exploring the other content available. There’s a veritable treasure trove of videos to get lost exploring with content ranging from behind the scenes views of artists installing their works in the museum to visitors commenting on the recent Georgia O’Keeffe Exhibition Abstraction. There really is so many wonderful surprises in exploring the videos included in this app.
A real gem of a surprise in this app is the “Love Stories from the Phillips Collection”. I haven’t seen anything like this on another museum app and found these stories very touching and really enriched the experience of my time exploring The Phillips Collection app. Do yourself a favor, download this app and take a look at these “Love Stories”.
One other feature which I really appreciate on the Phillips Collection app is the donation icon at the bottom of the app. This reminds me of the glass boxes often found in museum lobbies which provide an opportunity to donate what you wish. The Phillips house recently suffered substantial damage from a fire and so they have launched a micro-donation campaign to allow supporters to contribute to make a $5 donation, by texting “phillips5” to 20222 and to make a $10 donation, they can text “phillips10” to this same number. Even if this donation were not for a special cause I do appreciate that the Phillips Collection provided this way to say thanks for a great app experience.
The Phillips Collection app is available for free from Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later.
This wonderful app from Central Kentucky’s Museum Without Walls Project represents a collaborative effort between Christine Huskisson of the University of Kentucky department of art, Lisa Broome-Price of the Gaines Center for the Humanities, Allison Hosale, a recent graduate of UK with an MA in Art History, and the direct involvement of students from the University of Kentucky and Georgetown College. The design of the app really encourages user involvement with the public art in Lexington, Kentucky. A user can browse a map of public artworks in the Lexington, Kentucky, follow directions on a Google map to the artwork and check-in to earn points (naturally, you need to be in the area for this to work). A “My Gallery” folder allows users to keep track of which art works they have visited. As a result of the check-in feature the Museum Without Walls “team will be able to track which pieces of artwork are being viewed the most and at what times and even by certain demographics, because each user will create a small profile that will give a little information about themselves,” according to Brian Raney of Apex Software, who partnered on the app development.
Museum Without Walls has even created a page for lesson plans. The lesson plans were created by Allison Hosale as part of a graduate level assignment and tested in a local elementary school.
The only thing missing currently is audio and I read that there are plans to include audio from “artists and interpretive comments from curators and administrators, as well as those who might simply want to share their experiences”.
TakeItArtside! is a free app available from Apple’s App Store and is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later.
UPDATE December 6, 2010: The Project Team at Central Kentucky Museum Without Walls informs me that the lessons plans for the current app were designed by Sarah Piester & Jeanette Tesmer, graduate students at the University of Kentucky.
Zahner has produced, what in it’s present form is, the app as digital portfolio. This pioneer in the architectural metal industry has collaborated with an impressive list of clients all over the world.
According to their website, “The Zahner iPhone App was designed to give art and architecture lovers a taste of the great works by great artists. Included in the App are many of the best designers, architects, and artists of our day, showing the works they’ve produced in Zahner metal.
The Zahner App is one of the best ways to get a taste for the projects that Zahner has done around the world. The Zahner App includes several mapped locations so that users can visit Zahner projects completed in their own area. There is no better way to understand the quality of Zahner metal-work than by seeing it in person.”
The app as it is now does include hundreds of photos and the resources section contains interesting and useful articles however, the app itself is missing a pulse. There’s no video or audio from the artists and architects. No commentary from Zahner on their processes. Nothing. Just a silent digital portfolio of admittedly impressive work. Check out the video on their website for a demo of the app.
Zahner’s app is available for free from Apple’s App Store. I’d recommend waiting until they add some more engaging content. This app is compatible with iPhone, iPod touch, and iPad. Requires iOS 3.1.3 or later